When CDPs Fail: Insights from the CDP Institute Survey
Customer Experience Matrix
SEPTEMBER 6, 2020
We released a new member survey last week at the CDP Institute. Martech Architectures are More Unified For years, our own and other surveys showed a frustratingly static 15%-20% of companies reporting access to unified customer data. This figure has been stable: it was 16% in our 2017 survey and 18% in 2019. But There's More.
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