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When CDPs Fail: Insights from the CDP Institute Survey

Customer Experience Matrix

We released a new member survey last week at the CDP Institute. Martech Architectures are More Unified For years, our own and other surveys showed a frustratingly static 15%-20% of companies reporting access to unified customer data. This figure has been stable: it was 16% in our 2017 survey and 18% in 2019. But There's More.

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HubSpot and TikTok announce lead gen CRM integration

Martech

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. This is TikTok’s first CRM lead generation collaboration. Some 61% of B2B marketers report their company of people is already using it, according to a Brafton survey. Why we care.

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Survey users post-adoption

Zoominfo

Your CRM or other measurement systems can track user adoption rates. Send post-adoption surveys 90 to 180 days into the contract cycle to garner detailed feedback. Analyze the survey results and take any necessary actions.

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Replacement Survey: The top 5 solutions replaced

Martech

MA and CRM lead the pack. That’s one of the standout findings of the 2022 MarTech Replacement Survey. In the 2021 and 2022 surveys, we see something like one in five respondents saying they installed new marketing automation or CRM tools — a remarkable figure, given the likely complexity of such projects.

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MarTech Replacement Survey: Who are the champions?

Martech

Based on the 2022 MarTech Replacement Survey , we’ve seen that marketing organizations replaced marketing automation and CRM more often than other solutions , with SEO in third place. From the 2022 MarTech Replacement Survey. The top takeaway from the survey. The role of MOps. But the pandemic upended that.

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Survey: What’s top of mind for large retailers in 2024?

SmartBrief - Marketing

For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens. The survey was conducted with qualified US-based retail respondents representing 92 retailers, most with revenues above $250 million. 24 will reach 3.7%

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Survey: 45% of Marketers Now Have a Unified Data Strategy in Place

KoMarketing Associates

Ascend2 recently conducted the “Using Data to Make Better Marketing Decisions Survey,” and statistics showed that the majority of marketers (45%) now have a unified marketing data strategy in place. Thirty-one percent of the best-in-class marketers who responded to the survey said that they have been “very successful.”.