Can you do top-of-funnel marketing automation without CRM?
JUNE 6, 2018
The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream. You likely depend upon CRM software to run your entire business. Marketing automation combined with CRM is a real benefit to sales organizations. Leads with CRM data are better qualified and therefore easier to close. Just not for companies with a closed, proprietary CRM.