Marketing Insider Group

APRIL 22, 2021

The ultimate CRM for social media. Start your research on YouTube for tutorials and educational content. Need some help maximizing your marketing budget with content that delivers ROI because it’s created with your audience in mind? Centralize your social media scheduling, engagement, and posts from one convenient dashboard.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

The Marketing Blender

MARCH 22, 2024

They often listen to podcasts or YouTube videos. If you aren’t sure where this is, it’s time to start interviewing your existing and potential customers to find out For more advanced businesses, the path forward is setting up a CRM such as Sharpspring or HubSpot. Want to have Blender run your digital marketing to maximize your ROI?

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Marketing Insider Group

NOVEMBER 3, 2020

But research shows that focusing your efforts on the customers you already have is a better long-term strategy that can generate a higher ROI. Use Your CRM to Create Personalized Content. This is because you already have a significant amount of data about them in your CRM. At the very least, this includes their name and address.

Planning 363

Planning Top of Funnel Marketing & Strategy Paid Search Agency 363

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Businesses must: Compete against an abundance of online content and ads Create a seamless experience across various new digital channels Reach the right target audience to improve ROI Stay on top of ever-changing consumer data protection laws It’s also important to remember that laws around how companies collect personal consumer data are changing.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Webbiquity

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

TrustRadius Marketing

MARCH 2, 2022

You can track and respond to your Google My Business reviews or monitor comments and ROI on any paid ads you put out on social platforms. Agorapulse is also the first on this list to offer both a social CRM and social listening at a reasonable price point. A social CRM is an enhanced version of your combined social media inbox.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Directive Agency

SEPTEMBER 12, 2023

Unfortunately, Google Ads campaigns don’t have firmographic targeting, and your buyers don’t use search terms like ‘CRM software for VPs of marketing at companies with a hundred plus employees.’ Essentially, OCT imports actions from your CRM down to the search term level into Google ads.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Vidyard

APRIL 15, 2015

Vidyard helps sales and marketing teams turn those audiences into customers by tracking who’s watching what, when and for how long, and exposing that data as actionable insights within marketing automation and CRM systems. “Video is a critical asset for today’s marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

APRIL 15, 2015

Vidyard helps sales and marketing teams turn those audiences into customers by tracking who’s watching what, when and for how long, and exposing that data as actionable insights within marketing automation and CRM systems. Video is a critical asset for today’s marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Salesforce Marketing Cloud

OCTOBER 10, 2023

It should also show a clear return on investment (ROI). To avoid big negotiation headaches, it’s critical that you’ve done the legwork of creating a strong business case and demonstrating clear ROI in your proposal. What’s the ROI?” If your CRM has AI capabilities, you can identify these easy-win prospects faster.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Hubspot

JULY 3, 2020

In this post, we'll discuss what ROAS is, how it's different from ROI, and how to calculate it. Ultimately, ROAS is meant to measure the effectiveness of a specific ad campaign, not your overall ROI -- more on that below. Besides ROAS, you'll most likely measure other metrics such as click-through rate and ROI.

ROAS 91

ROAS Spending Ads Budget Programs 91

The Marketing Blender

MARCH 15, 2021

We highly recommend a CRM and automation platform that will help you build segmented workflows that will help you nurture new leads into customers. Globally, 30% of marketers cite email marketing as having the highest ROI. A balance of social media platforms may be a more effective approach, or YouTube for promoting video content.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Sprout Social

AUGUST 25, 2022

For example, you will invest more resources into video content for platforms like YouTube and Instagram. Scale engagement with tasking and social CRM tools. HubSpot’s integrated CRM platform helps you monitor social engagement in the context of your customer relationships. Creator compensation: $100-$425 per post or video.

Paid Content 122

Paid Content Social Media Work Management Marketing Management 122

Valasys

DECEMBER 11, 2023

Platforms like Facebook, Instagram, LinkedIn, and Twitter offer advanced targeting options and analytics to maximize the return on investment (ROI) for ad spend. With the rise of platforms like YouTube, TikTok, and Instagram Reels, brands are investing in video production, including product demos, how-to guides, webinars, and brand stories.

Allocation 40

Allocation Advertising Agencies Mobile Advertising Marketing Automation Services 40

Vidyard

OCTOBER 27, 2019

Video Analytics and Video Marketing ROI. When it comes to sharing video content, the most popular channels are website, social media, and YouTube, according to the 2019 Video in Business Benchmark Report. You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. So, in turn, it ensures efficient spending and improves branding.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 111

Martech

JULY 20, 2021

Frédéric Collard, Weber’s Ecommerce and CRM Manager for their EMEA Hub South division was setting the scene for Weber’s implementation of Teester, a platform that enables clients to scale user-generated video production and distribution via automation.

User-Generated Content 116

User-Generated Content Video Marketing Generation Marketing Management 116

Vidyard

OCTOBER 27, 2019

Video Analytics and Video Marketing ROI What is Video Marketing? Get the Report Video SEO You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. As always, Google was looking ahead when they bought YouTube all the way back in 2006. Styles and Types of Videos 6.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Envy

NOVEMBER 18, 2019

A webinar platform that integrates with your CRM means that you can gather deeper, more granular information about the attendees. BrightTalk is Like YouTube for IT Professionals. BrightTalk is like YouTube for IT professionals, who come to BrightTalk regularly to discover new webinars for professional development.

Webinar Metrics 94

Webinar Metrics B2B Thought Leadership Broadcasting Work Management 94

Hubspot

JANUARY 29, 2020

In the example below, I typed in "best CRM", "customer relationship management system", and "client management system.". Briefly looking at this list, these keywords let me know that readers want to know the best free CRMs and the best CRM for small businesses. 43% of customers buy something they've seen on a YouTube ad.

Keywords 96

Keywords Paid Search Agency Google Ads 96

TrustRadius Marketing

APRIL 23, 2021

A youtube video might go over all the information of the product. Adblockers on websites, fast-forwarding through commercials, and skip options on youtube videos are all examples of workarounds. One of the most comprehensive for this type of work is Customer Relationship Management , or CRM software.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

The Point

JUNE 8, 2016

However, a more balanced, integrated nurture program – one that incorporates other communication channels – can help accelerate the lead lifecycle and improve demand generation ROI by maximizing the chances that your nurture message reaches its intended recipient. through ads on display, video, mobile and social networks.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

Sharpspring

OCTOBER 27, 2021

Unfortunately, advertising has a poor ROI compared to other forms of marketing, especially for new businesses. YouTube and TikTok. You may gain a higher ROI and more revenue from high-value blogs, videos, press interviews, and so on, but those all take significantly more time than tossing together an ad. Social Listening.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

Valasys

JULY 9, 2020

For being successful with your Instagram marketing model, you can follow the footsteps of brands that already are successful and can use Instagram to not only amplify your ROI by lion-size but can also generate predictable profits. Does that sound too good to be true?

B2B Marketing 80

B2B Marketing Examples B2B Storytelling 80

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Common features of a CRM system. Business Goal.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Vidyard

SEPTEMBER 15, 2015

Native integration with CRM and marketing tools: Vidyard’s integrations with leading sales and marketing clouds make it a snap to record, share, and track engagement in videos from inside the tools they’re already using every day. Media Contact: Tyler Lessard. Phone: (226) 220-5351. press@vidyard.com.

B2B Sales 75

B2B Sales Video Marketing Personalization Marketing Automation Services 75

Marketing Craftmanship

MARCH 16, 2012

Many RIAs fail to understand that the ROI of publicity is based, in large measure, on the depth and reliability of their firm’s CRM system. Slice and dice for additional ROI. These efforts should supplement, rather than serve as an alternative for, your internal merchandising discipline.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100

Vidyard

DECEMBER 10, 2019

The team launched a YouTube channel called Lucid Thoughts , which is dedicated to breaking down complex and otherwise hairy topics—like the differences between natural language understanding and natural language processing in a fun, approachable way. million video ROI began when they purchased a £100 Sony camera less than two years ago.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Martech Advisor

JANUARY 10, 2020

The FPD is the customers' information that a company collects from its own sources (both online and offline) — like website of the firm, app, social media sites, CRM, or surveys. This advertising method exploits the mass reach of trusted platforms like Facebook, YouTube, Google, and others. What Is First-Party Data?

Advertising Agencies 64

Advertising Agencies Ad Exchange Privacy Paid Search Agency 64

Vidyard

AUGUST 15, 2017

But being successful with video takes a lot more than just pressing record and firing up a YouTube channel. When used properly, video can help improve your web SEO performance, increase email conversion rates, generate more leads for your sales team, improve the ROI of your next event and much more. So, what are you waiting for?

Top of Funnel 73

Top of Funnel Video Marketing Planning B2B Thought Leadership 73

LeadSquared

APRIL 13, 2021

That is why you can expect a good ROI on your video preparation. For example, recording and editing the videos on platforms such as YouTube and Facebook give the videos an air of authenticity. Start by posting the video on popular video distribution channels such as YouTube and Vimeo. Plan the Filming & Video Publication.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

Vidyard

NOVEMBER 29, 2016

Nearly half of participants report ROI is improving but a quarter say they don’t know what the returns are. Determining the ROI of video is a direct result of tracking metrics on video performance. Viewing data is important for ROI because it also gives marketers insights about their audience and where they are in the buying journey.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

SpotMe Blog

MAY 24, 2021

Ever watch a YouTube unboxing or product review where the person just talks about the product, but never actually shows you how to use it? Sure, you could just record a video and put it on YouTube, but it wouldn’t be as effective or fun for your potential customers. 1) Don’t Just Talk the Talk, Truly Demo Your Product.

Webinar Metrics 52

Webinar Metrics Conversion Cross-Selling Youtube 52

Vidyard

SEPTEMBER 8, 2015

He also is a New York Times best-selling author, a YouTube sensation and a renowned speaker. He built a devoted fan base of more than one million Twitter followers by tweeting from the ISS, and his version of David Bowie’s “ Space Odyssey ” has more than 26 million YouTube views. Media Contact: Tyler Lessard. Phone: (226) 220-5351.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Adobe Experience Cloud Blog

JANUARY 25, 2010

This next B2B Marketing Thought Leader Interview is with Bill Odell, vice president of marketing at Helpstream , a Social CRM solutions company. What is social CRM? Paul describes Social CRM as “what we do when the customer controls the conversation.” Social CRM enables that type of relationship.

Marketing Automation Services 48

Marketing Automation Services Work Management Marketing Management CRM 48

Oktopost

MARCH 2, 2020

Everyone is doing it” is hardly a good enough reason to invest in digital marketing if the ROI isn’t high enough to justify it. Finally, and most importantly, digital marketing is an ROI positive channel, generally speaking. It helps to start with a simple definition of what digital marketing is exactly. .

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Adobe Experience Cloud Blog

APRIL 20, 2018

A streamlined, synchronized database automatically updates your CRM in real time, based on online and offline customer behaviors. Retargeting uses all of the data you collect on your audience to create more personalized, targeted ads on every popular ad platform, including Google, Facebook, and YouTube.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134