Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

KoMarketing Associates

JUNE 29, 2022

DemandGen recently published the results of its “2022 Marketing Measurement & Attribution Survey,” and statistics suggested that at the moment, the majority of B2B marketers (58%) are struggling to tie anonymous account engagement to known stakeholders. The Difficulty of Accessing Valuable Marketing Data.

Account Based Marketing 223

Account Based Marketing Marketing Report B2B Marketing B2B 223

Sharpspring

MARCH 18, 2021

Businesses that use CRM automation have a distinct advantage over their competition. Customer relationship management ( CRM ) defines how you relate to your customers through all aspects of the sales process. CRM automation handles customer information, marketing campaigns, sales funnels, social media posts, emails, and more.

CRM 89

CRM Automation Top of Funnel Marketing Automation Services 89

Webbiquity

NOVEMBER 29, 2022

Reduces customer churn : According to reports , 61% of consumers stop spending with a brand due to poor customer experience (CS). Choose a CRM tool that offers live chat, frequent and automated customer surveys, and quick delivery tracking features. For example, Costa Coffee uses an NPS survey to collect customer feedback.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024.

Top of Funnel 108

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 108

KoMarketing Associates

JULY 28, 2022

MarTech recently published the results of its “Martech Replacement Survey 2022,” and statistics suggested that marketing automation solutions have been the most replaced form of martech this year, as cited by 23% of respondents.

Marketing Management 236

Marketing Management Marketing Automation Services Marketing Automation Automation 236

KoMarketing Associates

OCTOBER 26, 2021

MarTech published the “Martech Replacement Survey 2021,” and statistics showed that the majority of marketers (24%) have replaced their marketing automation system. This is followed by email distribution (23%), CRM (23%), and attribution/business intelligence (19%). This was followed by improved customer/digital experience (42%).

Marketing Report 242

Marketing Report Marketing Automation Services Tools Statistics 242

Act-On

DECEMBER 7, 2023

We found when evaluating new marketing technology, approximately 80% of survey respondents said the ability to integrate with existing and new technology is their most important deciding factor. When marketing automation integrates easily (we’re looking at you, CRM!), Behavioral tracking and reporting. Data and reporting.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Automation Tips 131

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Webbiquity

APRIL 23, 2024

Out of all digital marketing channels, Statista reported that 30% of marketers worldwide consider email marketing to have the highest return on investment. Other studies have reported similar figures, meaning the potential ROI for email marketing may actually be close to 3600%.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Martech

DECEMBER 6, 2023

The announcement follows the launch of technology enabling connections to websites, CRM systems and spreadsheets in September. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers.

Campaigns 104

Campaigns Account Based Marketing B2B DemandBase 104

Hubspot

NOVEMBER 28, 2021

Thankfully, there’s something called CRM or Customer Relationship Management. A Refresher on CRMs. A CRM is a customizable technology that allows you to keep track of all of your customer’s interactions with your business, from the first time they visit your website to the last time they made a purchase. What is a CRM strategy?

CRM 86

CRM Work Management Marketing & Strategy Marketing Management 86

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

Marketing AI 117

Marketing AI Work Management Marketing Management Automation 117

GreenRope

FEBRUARY 3, 2022

7 Features You CRM Must Have for Productive Sales. Traditionally, a CRM system is a software application used by salespeople to manage client relationships. Today, CRMs have evolved into full-fledged business operating solutions, like GreenRope. As a salesperson, you work hard to make sure your company is making money.

CRM 52

CRM Features Sales Qualified Leads Top of Funnel 52

GreenRope

FEBRUARY 3, 2022

7 Features You CRM Must Have for Productive Sales. Traditionally, a CRM system is a software application used by salespeople to manage client relationships. Today, CRMs have evolved into full-fledged business operating solutions, like GreenRope. As a salesperson, you work hard to make sure your company is making money.

CRM 52

CRM Features Sales Qualified Leads Top of Funnel 52

Customer Experience Matrix

SEPTEMBER 6, 2020

We released a new member survey last week at the CDP Institute. You can (and should) download the full report , so I won’t go through all the details. Martech Architectures are More Unified For years, our own and other surveys showed a frustratingly static 15%-20% of companies reporting access to unified customer data.

Customer Surveys 263

Customer Surveys Customer Satisfaction Privacy Paid Search Agency 263

Hubspot

NOVEMBER 16, 2021

In fact, 42% do not have payments data in their CRM, and 59% agree or strongly agree that they rely on multiple, disparate solutions to manage their payments data.* No one wants to receive an email asking them to fill out an NPS survey when they’re mired in a frustrating, never-ending process with your sales team. Even better!

CRM 67

CRM Buy Work Management Marketing Management 67

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. Image: CMO Spend Survey. Image: ANA.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Martech

DECEMBER 28, 2023

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. To accommodate growth, the business plans to deploy a CRM/MAP for customer marketing and customer service outreach. Certainly, the pace of change in martech now is unprecedented.

Work Management 96

Work Management Marketing Automation Services Marketing Management Marketing AI 96

Biznology

NOVEMBER 16, 2020

With the right CRM solution, you know customers’ location, previous purchases, communication preferences, loyalty status, or support inquiries. A CRM system helps you close the customer service gap. That is where, again, integrating your customer support tools with a CRM system can help. Review email service reports.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Webbiquity

AUGUST 4, 2020

as users reported issues with the UI, video quality, and customer support. Customers reported a range of issues with performance, ease of use, and support. It also offers built-in marketing optimized for search. Pricing: four levels from $39 to $199 per month. on your attendees’ respective screens for them to download at will).

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Martech

FEBRUARY 24, 2023

Only 25% of marketers say they have all the data they need to execute on their personalization strategy , according to a new report from marketing researchers Ascend2. However, 26% disagreed to some extent, according to the survey of 355 marketers. From Ascend2’s report, Trends in Personalization Marketing 2023 Why we care.

Marketing Report 107

Marketing Report Personalization Work Management Marketing Management 107

Televerde

NOVEMBER 22, 2021

Today, it’s all about how you delight, educate, and connect with your audience through a CRM experience. Investing in the CRM experience is the fastest-growing marketing and sales technology for companies in most industries. In fact, 91% of businesses with ten or more employees currently empower their workforce with a CRM platform.

CRM 52

CRM Top of Funnel Work Management Lead Scoring 52

Hubspot

OCTOBER 15, 2019

If you are getting acquainted with your CRM software and are impressed with how it functions independently, allow us to introduce you to your new favorite feature — integrations. While CRM software is powerful on its own, integrating your CRM with other tools across your sales stack makes your job so much easier.

CRM 68

CRM Process Work Management Marketing Management 68

SmartBug Media

MARCH 27, 2024

Tracking customer sentiment extends beyond customer-reported data points. To sustain a customer success strategy, companies must measure self-reported customer data against customer acquisition, upsell, and churn rates to determine where and when to allocate resources. How effective are your upsell strategies? Image source.

Marketing Analytics Tools 59

Marketing Analytics Tools Customer Satisfaction Lead Ranking Lead Scoring 59

Martech

MARCH 28, 2024

Dig deeper: 3 ways B2B marketers can use generative AI Benefits of AI for marketing organizations According to a survey by The Conference Board and Ragan Communications , 68% of marketers are using AI at least “sometimes” in their daily work. It’s the result of campaign results, lead gen reports, email marketing campaigns and website forms.

Marketing AI 121

Marketing AI Work Management Marketing Management Examples 121

Salesforce Marketing Cloud

NOVEMBER 16, 2023

Activate your fans According to our State of Connected Customer report, consumers are willing to give more of their own data if they get something out of it. As we found in our Connected Shopper Report , 50% of customers today have found new brands from searching their social media for recommendations. Download the free report 4.

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Marketing Insider Group

JANUARY 18, 2021

A Gartner survey found that 88% of organizations have required or encouraged their employees to work from home. Organize reports, analytics, resources, goals, and persona information in a shared location. Sales CRM and Marketing Automation Systems Integration. Due to COVID-19, the remote workforce is at an all-time high.

Top of Funnel 281

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 281

Hubspot

NOVEMBER 22, 2023

It's a CRM (or Customer Relationship Management Platform). Even if you don't use HubSpot, you probably use some type of CRM. Below we'll delve into why CRMs are an important sales tool, using data from our State of Sales Report, as well as how they can revolutionize your sales strategy. What's this magic tool?

Enterprise Management 63

Enterprise Management Marketing Management Tools Forecasting 63

SmartBrief - Marketing

DECEMBER 18, 2023

In fact, Adobe Analytics reported record ecommerce sales with $9.8 For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens. billion spent online on Black Friday and $12.4 year over year (respectively).

Customer Surveys 69

Customer Surveys eCommerce Enterprise Management Work Management 69

GreenRope

APRIL 14, 2021

How to Use CRM and Marketing Automation to Connect With Customers In 2021. CRMs and Marketing Automation are a perfect match and are the secret formula behind most successful marketing initiatives. This guide covers how you can use CRM and Marketing Automation to connect with customers in 2021. What is CRM?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation CRM Automation 52

Seismic

OCTOBER 10, 2019

A good customer relationship management (CRM) system is an essential tool for any business looking to ramp up its sales efforts. Underscoring the point, 91 percent of businesses with 10 or more employees report using a CRM. billion on CRM solutions. Getting More Out of Your CRM. The Bottom Line.

CRM 45

CRM Marketing Management Forrester Marketo 45

Martech

JULY 22, 2021

Some of the software we looked at in our just-launched MarTech Intelligence Report on the space are all-purpose project management tools, but, increasingly, vendors are adding features specific to common marketing workflows (like proofing and getting approvals on that above-mentioned whitepaper, for example).

Work Management 139

Work Management Enterprise Management Marketing Management Marketing Automation Services 139

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Privacy, cited by 52% of those surveyed, is marketers’ top concern regarding AI in marketing.

Marketing AI 80

Marketing AI Allocation Zoominfo ROAS 80

Martech

JANUARY 9, 2023

Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. MAPs were replaced by 23% of the respondents to our MarTech Replacement Survey in 2022, similarly to the 23% that reported replacing MAPs in 2021. Dig deeper: MarTech Replacement Survey.

Marketing Automation Services 117

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 117

Martech

DECEMBER 27, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. For example, if you’re offering to replace their current CRM, find out what is wrong with it and build your value prop based on that.

Email Marketing 127

Email Marketing Marketing Management Salesforce.com Deliverability 127

Envy

OCTOBER 27, 2021

They focused on their "Crafted CRM vs. Cobbled CRM" approach: more customizable , more connected , and more customer-centric. It was clear that Hubspot's target sights are trained on Salesforce - their strategy is to directly compete with the CRM market leader on bigger, enterprise-ier accounts.

Hubspot 118

Hubspot Enterprise Management Paid Search Agency Work Management 118