Webbiquity

OCTOBER 9, 2018

When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. Weather conditions: sunny, raining, the temperature in Celsius or Kelvin. Custom: GTM data layer attribute, specific cookies, data from the CRM. Image credit: Autopilot. Omage credit: Landingi.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Customer Experience Matrix

JANUARY 3, 2013

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. One vendor taking advantage of this opening is RedPoint.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Customer Experience Matrix

APRIL 14, 2009

Still, it’s probably significant that “flexibility,” not simplicity, was the first term she used to describe the system. Her second term was “intuitive”, so she wasn’t saying the system is designed only for expert users. To me, those terms reflect an ambition to support more than just the simplest marketing programs.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120