Integrating and automating email marketing and your website
JANUARY 11, 2018
In more advanced systems, that same content download might have your email address added to a CRM system that tracks what content you’ve consumed and evaluates your potential as a lead. Instead, if your website, email tools, and CRM are integrated, you can offer content that is designed to appeal to prospects as they progress through their buying journey. If third time’s the charm, why not a fourth piece related to email marketing?! You can check out the last few here.).