Vision Edge Marketing

FEBRUARY 25, 2020

In several recent conversations about Marketing accountability, a question consistently surfaced about which metrics demonstrate Marketing’s value regarding strategy and upstream marketing? It’s a great question. where measures and metrics such as preference, adoption rate, and segment penetration rate begin to come into play.

SIC 143

SIC Marketing Management Verticals Marketing Automation Services 143

SalesIntel

FEBRUARY 8, 2023

It groups customers based on data such as business size (by the number of employees or annual revenue), company location (whether it’s San Francisco or rural Kentucky), industry (by NAICS or SIC), or job title (manager, VP, CEO), etc. The question is, which ones? Targeting all B2B companies with generic messaging will not work.

Segmentation 80

Segmentation CMO Ideal Customer Profiles Account Based Marketing 80

Biznology

AUGUST 26, 2013

SIC or NAICS. Survey questions (e.g., Qualification questions (from lead qualification processes). Start with contact records, whether they sit in a CRM system, in Outlook files, or even in Rolodexes. Title, function, buying role, email, direct phone. Parent company/enterprise link. Year the company was started.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Allocadia

APRIL 16, 2019

And while many people first think about Marketing Automation and CRM when MarTech comes to mind, there are almost 4,000 marketing technologies available (as made famous by Scott Brinker). I always ask the question, “can this technology support the type of growth my department and company are projecting?”

SIC 40

SIC Planning Paid Search Agency Work Management 40

Biznology

AUGUST 19, 2015

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Better yet, I’ll be able to answer that dreaded CFO question – “so what did we get for all that money we spent at that (insert name of trade show) trade show?”.

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

Online Marketing Institute

JULY 31, 2009

When you are ready to start researching something before making a purchase, you read a blog, you search Google, you ask friends for recommendations, you post questions in forums, etc. VisitorTrack is the only product in the market which blends full profiles of the Companies Visiting (name, address, phone, SIC description.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SalesIntel

APRIL 22, 2022

You should first look at your internal data, rely on prior experience, and even check into any closed-won accounts in the CRM. Paired with contact data such as emails and mobile phones, you get access to data such as SIC, company size, revenue, team size, location, funding, and more. All Data You Need in One Place. Technographics.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Sales Qualified Leads Work Management 52