The B2B Checklist for Evaluating Marketing Software

Webbiquity

Marketing software allows you to automate processes and otherwise free up your time, while enabling you to remain on top of lead generation, nurturing, and all the rest of the tasks that consistently fill up your calendar. B2B Marketing Software Evaluation Checklist.

B2B Marketing Automation Software for Fast Growing Companies

Act-On

Today, let’s talk about what you may need in terms of B2B marketing automation software for your fast-growing company to achieve its 2017 marketing goals. You’ve been told you needed email, CRM, and marketing automation solutions. With this new worldview, what Forrester calls the Age of the Customer, you’re going to need more than just email, CRM and marketing automation software.

Trending Sources

Why You Should Invest In Inbound Marketing Before CRM Implementation

Hubspot

What should you focus on first, building an effective inbound marketing/lead generation process or implementing a CRM to manage your sales and customer acquisition process? The Purpose of CRM. 1) CRM Doesn’t Fix Bad Processes, But Inbound Can. Inbound CRM

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Marketing Toolkit Essentials: CRM and Email Marketing Software

Hinge Marketing

With all of the different marketing software options, it’s easy to get overwhelmed about what your firm really needs to add to enhance its marketing toolkit. So, how do you know what marketing software is right for your professional services firm?

Which Marketing Software Applications Matter to B2B Marketers?

Marketing Action

Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t.

Don’t Use Leads (Only Use Contacts and Accounts) in Your CRM

Marketing Converts

Rather this post is all about the “sexy” world of B2B contact management in CRM systems and how the majority of B2B organizations still use a leads object in CRM. Download a spreadsheet of accounts from your CRM that are active customers.

Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. But Microsoft’s announcement suggests it is primarily interested in using LinkedIn’s data for other purposes, such as enhancing the effectiveness of Office and CRM users by showing information about their contacts and potential contacts. Microsoft surprised pretty much everyone today by announcing a $26.2

Oracle Integrates On Demand Marketing with On Demand CRM

Customer Experience Matrix

Summary: Oracle has integrated marketing automation with its on-demand CRM product. In February they released the first “Oraclized” version of the product, now Oracle CRM On Demand Marketing. This included a redesigned user interface that matches the look, feel, and terminology of Oracle’s on-demand CRM product, is available in the same 20 languages, and allows unified user IDs and log-ins. The new system uses the same data structures as the rest of Oracle CRM On Demand.

What is Hubspot? Marketing Automation Software Series

Reachforce

Hubspot marketing automation software was born from the recognition that buyers are growing tired of annoying, irrelevant, and interruptive marketing, and are getting better and better at tuning those messages out. Want to learn more about HubSpot marketing automation software?

B2B Marketing is Becoming More Like B2C Marketing – Or is it?

Webbiquity

The vast majority of consumer purchases are individual decisions. Unlike consumer purchases, B2B product acquisitions often include services not just to implement but also optimize the use of those items.

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze.

LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

So it’s not surprising that LeadLiaison prefers to be called something else – in their case, “revenue generation software”. LeadLiaison is adding a marketing content map that will help planning by showing the inventory of available content by buyer type of purchase stage.

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How to Use Multiple Marketing Technologies Together for Optimal Results

distribion

There are a near countless number of marketing automation software providers. There is advertising and promotion software focusing specifically on display and programmatic selling available at a click of your mouse. Customer Relationship Management (CRM) integration.

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. This scope covers email, Web forms, multi-step campaign flows, and CRM.

ClickDimensions Grows Quickly by Offering B2B Marketing Automation as a Microsoft Dynamics CRM Add-On

Customer Experience Matrix

When I first wrote about ClickDimensions in a February, 2011 post , the concept was intriguing – a marketing automation add-on to Microsoft Dynamics CRM – but the product itself had been available for less than six months and claimed barely 50 clients. This is a bit limited – each node can only have yes/no branches – but it includes a reasonable set of actions including send an email, wait, notify user, add or remove from list, and run CRM workflow.

My Take: Salesforce Acquires ExactTarget, Continues Marketing Automation Industry Consolidation

Customer Experience Matrix

I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. I''ve long argued that CRM and marketing automation should be part of the same system. Marketing automation sits between email and CRM, in the sense that it relies heavily on them both. So Salesforce has effectively surrounded the marketing automation vendors with its purchase, even ignoring Pardot.

Getting to the Heart of It: CRM Technology

Fathom

Customer Relationship Management (CRM) is what keeps that heart beating. A strategy before it is a technology, CRM puts your patrons at the center of your business, where they should be. Now, though, CRM is more streamlined and efficient, thanks to developing technologies.

How to Barrel Through the Latest SiriusDecisions Demand Waterfall

emedia

Installed Solutions – If you market B2B software, integrated or cloud-based solutions, or other technology products or services, base your marketing on what your prospects are running. For example, if you offer certain data analytics solutions you probably already try to reach CRM clients.

SIC 17

When Behavioral Tracking Gets Creepy

Webbiquity

Furthermore, the vendor can now tie this behavior to personal information purchased from online database owners and scraped from social media profiles and updates. Online behavioral tracking , in theory, is beneficial to both marketers and consumers.

Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

Open source has been successful in related applications including analytics (R, Jaspersoft, Pentaho), CRM (SugarCRM, vTiger) and Web content management (WordPress, Joomla, Drupal). The glaring omissions such as CRM, ecommerce, and social are provided through integrations.

Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business

Customer Experience Matrix

They often do not integrate marketing automation with a separate sales automation system, either because they don’t use one at all or because they rely on CRM features within marketing automation itself.

Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top

Customer Experience Matrix

Of course, that integration is exactly why the enterprise vendors purchased all those marketing automation systems in the first place. marketing automation vendor selection marketing systems marketing software industry trends Raab VEST report

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. ABM Process System Function Key Sub-Function Comment Identify Target Accounts Assemble Data External Data Vendors gather data from the Internet, private, and government sources (“public” sources) and purchase it from other vendors (“commercial” sources).

Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

In terms of infrastructure, Pardot will eventually work directly from the CRM data objects, rather than maintaining its own synchronized database. Data outside the CRM structure, such as detailed Web behaviors, will remain separate.) If and when that does happen, only the most demanding companies will purchase a separate B2B marketing automation product. I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. Here are my observations.

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Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

It provides all the basic B2B marketing automation functions: mass email, landing pages and surveys, behavior tracking, lead scoring, nurture campaigns, and CRM integration. Steps can also change data within the Beanstalk database and schedule calls in the CRM system.

6 important data points to record on your customers

Biznology

If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. You can encourage them to share their information by offering a freebie or a special discount on their next purchase.

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

The product changes were quite modest: new search engine optimization features for entry level users; a global marketing calendar; and relabeling of InsightEra, which Marketo purchased in December, as Marketo Real Time Personalization.

Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). It has taken me some time to form a clear picture of Venntive.

Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors

Customer Experience Matrix

Summary: One way to understand consolidation and competitive trends affecting marketing software is to look at systems across several dimensions: how closely they relate to customers; whether they are operational or analytical; and whether they support online or offline activities.

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VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

By golly, the results were similar – 19 of the items fell into analytics, compared with just four each in the next most common groups (campaign management, content marketing, and CRM integration).

When to Use a Proof of Concept in Marketing Software Selection -- And When Not

Customer Experience Matrix

A similar definition applies to software development. Of course, software buyers have always watched system demonstrations. The ultimate example of easier data loads is the one-click connection between many marketing automation and CRM “platforms” and applications that are pre-integrated with those platforms. The simplicity is possible because the platforms and the apps are cloud-based, Software as a Service products.

The Psychology of Selling – An Insider’s Guide

Sales Intelligence View

If you’re in sales and marketing, you’ve probably gone through a hundred training manuals, been forced to chug down tons of information, and know by heart each and every CRM software that ever walked this earth.

The race for the #1 and #2 marketing technology brands

chiefmartech

Once you reach that tipping point, things accelerate for the leading brands due to a positive feedback loop: new buyers want to purchase from the best known brands, which makes those brands even better known, and so on. Adobe Experience Manager, Oracle Eloqua, Salesforce CRM).

20 Ways to Generate ROI from a Corporate Blog

Webbiquity

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. “help desk software&# instead of the product name). Integrate social media activities with your CRM system.

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Are You Marketing to the Right Audience?

Sales Intelligence View

For example, if you sell legal management software, organizations and individuals in the midst of legal action are most likely to purchase your products. Include social media criteria in your CRM and marketing automation systems.

V12 Launchpad Combines Prospect Database with Outbound Campaigns

Customer Experience Matrix

It''s still far from a complete marketing automation system: there are no multi-step workflows, event triggers, recurring campaigns, behavior tracking, CRM synchronization, touchpoint integration, or transaction database.

Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot

Customer Experience Matrix

These include: Silverpop announced it had purchased CoreMotives , which adds marketing automation capabilities within Microsoft Dynamics CRM. The company also announced plans to integrate Silverpop’s flagship Engage system with Dynamics CRM. The CoreMotives acquisition is quite interesting, since CoreMotives creates a merger of CRM and marketing automation (which I’ve long predicted) rather than the now-standard model of separate systems for each.

PieSync Connector Now Integrating with ActiveDEMAND

ActiveDEMAND

Now, ActiveDEMAND is even more versatile and robust with two-way, real-time synchronization with dozens of important third-party applications – like popular CRM packages, contact management apps, sales platforms and others. A typical example of this is the PieSync between ActiveDEMAND and Shopify, wherein someone pays for a purchase in Shopify, the information is automatically inputted into the ActiveDEMAND platform.

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How to Create an Effective Email Newsletter for Your Business

Webbiquity

Revenue – If the readers make a purchase clicking through email newsletter. Prasad Reddy is a content analyst at Agile CRM. . CRM Email Marketing Agile CRM email marketing metrics email marketing tips email newsletters Prasad ReddyGuest post by Prasad Reddy.

What is Hubspot? Marketing Automation Software Series

Reachforce

Hubspot marketing automation software was born from the recognition that buyers are growing tired of annoying, irrelevant, and interruptive marketing, and are getting better and better at tuning those messages out. Want to learn more about HubSpot marketing automation software?