SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Double whammy!

Paper 54

Paper B2B Marketing Planning Screencast 54

Fusion Marketing Partners

SEPTEMBER 17, 2018

You can read lots of articles and white papers about the various technology options – CRM, marketing automation, sales enablement […].

Efficiency 96

Efficiency Process Paper CRM 96

Biznology

JANUARY 11, 2018

By integrating them with one another and automating processes between them. Rather than a marketing intern waiting around for those emails to come in so they can immediately respond with the link to the report or white paper, the process is automated. This time, though, we’re going to relate email to your website.

Email Marketing 168

Email Marketing Automation Marketing Websites Planning 168

Customer Experience Matrix

DECEMBER 5, 2006

I suppose it’s petty to complain about the size of the type used in a white paper, but you would think something called “The CEO’s Guide to CRM Success” would recognize that senior managers might struggle with a six point font. Did I just call a CRM white paper “charmingly earnest”?

Paper 120

Paper Case Study Case Studies CRM 120

The Point

FEBRUARY 28, 2023

For some, it may be the hassle of navigating an onerous MDF approval process. Whatever the process, partners should invest the time in planning and preparation to ensure those sales or marketing dollars reap the greatest reward. By some measures, that may add up to $15 billion of unspent marketing budget every year in the US alone.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Martech

DECEMBER 8, 2021

“The buyer process is changing a lot and it’s not going back to the way it was. With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. We have to meet them where they are and how they want to show up in the buying process.”

Account Based Marketing 69

Account Based Marketing Buy Process Marketing Automation Services 69

Zoominfo

FEBRUARY 5, 2021

The B2B sales funnel depicts how prospective customers move through the buying process in stages. Middle: Here, the prospect downloads a white paper or signs up for a webinar. Their contact information goes into the CRM, and a salesperson gets the most promising prospects on the phone. Clean up your CRM.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Marketing Insider Group

JANUARY 5, 2023

I spent about half my career in marketing creating, tweaking and optimizing demand generation processes, most recently for the world’s largest software company. And in the process, I somehow managed to accomplish both. Downloaded our white paper? Marketing needs to partner closely with sales. Visited our website?

Lead Ranking 283

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 283

ClearVoice

DECEMBER 18, 2023

You can invest in Customer Relationship Management (CRM) software to track and score each lead’s interactions accordingly. Things are more complicated when targeting high-value accounts with multiple decision-makers in the buying process. Engagement and Conversion Issues Don’t rely on generic conversion funnels.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Biznology

MARCH 12, 2018

You want them to click through to your website, click your calls-to-action, download your white papers, schedule a demo; you want them to buy. This isn’t a time to sell; it’s a time to offer assistance and, in the process, establish your expertise. You want people to subscribe to your newsletter. Is that why they subscribed?

Email Marketing 181

Email Marketing Paid Search Agency Ideal Customer Profiles Newsletter 181

Customer Experience Matrix

DECEMBER 1, 2006

Yesterday’s entry about Sage Software’s paper “17 Rules of the Road for CRM” may have given an overly positive impression. In stating that the points in the paper were all valid, I didn’t mean that the paper itself is a fair treatment of the subject. There are other, equally valid points that the paper leaves out.

Paper 120

Paper Vendors CRM Verticals 120

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

markempa

AUGUST 23, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

ClickZ

JULY 19, 2019

But let’s take sales for example — imagine if a CRM were able to offer sales teams a complete, cohesive overview of the customer. Currently, individual elements of the sales process are often managed by different departments, which employ cumbersome, slow, and even manual methods. CRMs are too passive.

CRM 75

CRM Forecasting Personalization Tools 75

Liveintent

SEPTEMBER 8, 2021

Remember that permission and process often determine what you can and can’t do with email addresses, so the six rules below should guide your email acquisition strategy. The post Email acquisition principles for CRM success appeared first on LiveIntent Blog. Below, we’ll talk about some of those powerful ways to connect.

Acquisitions 71

Acquisitions CRM Privacy Advertising Agencies 71

markempa

OCTOBER 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. For many B2B marketing pros (especially those in technology), a time-tested tool is the white paper.

BtoB 120

BtoB Lead Generation Paper Generation 120

Zoominfo

AUGUST 5, 2021

Sales enablement is a process that stretches across the sales cycle, from prospecting to customer success. Making such an involved process work starts with strategy. Almost any kind of company will benefit from a robust CRM, particularly because it can provide a foundation for other sales enablement tools.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

The ROI Guy

SEPTEMBER 13, 2011

The Interactive White Paper is hosted on the Alinean XcelLive™ platform , which has a number of lead capture options and connectors to several of the most popular marketing automation / CRM solutions. Each tool has its own registration form, which can be customized.

Paper 40

Paper Marketing Automation Services Leads Lead 40

Zoominfo

FEBRUARY 5, 2021

The B2B sales funnel depicts how prospective customers move through the buying process in stages. Middle: Here, the prospect downloads a white paper or signs up for a webinar. Their contact information goes into the CRM, and a salesperson gets the most promising prospects on the phone. What Is a B2B Sales Funnel?

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Full Circle Insights

NOVEMBER 10, 2022

Study the Forrester B2B Revenue Waterfall: The Forrester B2B Revenue Waterfall is a great framework for implementing an ABM strategy; it’s helpful to develop a thorough understanding of how it works and which processes take place at the various stages. The Marketing and Sales Alignment Playbook White Papers.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Webinar Metrics 52

Zoominfo

AUGUST 5, 2021

The Elements of a Winning Sales Enablement Strategy for 2021 Sales enablement is a process that stretches across the sales cycle, from prospecting to customer success. Making such an involved process work starts with strategy. Sales engagement tools help you create a highly engineered, repeatable sales process.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Webbiquity

OCTOBER 29, 2019

The most significant difference between systems is the packaging: integrated within a CRM system versus a stand-alone app. CRM integration. CRM solutions help you align sales and marketing activities, and most email marketing programs have CRM capabilities built into their tools or integrate with popular CRM packages.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

markempa

AUGUST 11, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. MarketingSherpa.com : How to Get Thousands More White Paper Readers & Webinar Attendees: Red Hats Initial Test Results. Why or Why not?

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

Full Circle Insights

SEPTEMBER 22, 2022

Marketing can upload relevant professional titles for people in the buying groups at those companies into the CRM, so they know who the buying group is ahead of time. The Marketing and Sales Alignment Playbook White Papers. Top 10 Signs You Have A Marketing Data Problem White Papers. Download eBook.

Activities 52

Activities Account Based Marketing Marketing Qualified Leads Top of Funnel 52

The Marketing Blender

FEBRUARY 13, 2024

Marketing ROI: Creating a repeatable process for driving ROI from marketing efforts. Accountability: Implementing processes and accountability measures. These stages serve as a roadmap to guide the sales process, ensuring efficiency and effectiveness in every step. Decision: Encouraging customers to make a purchase decision.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Heinz Marketing

DECEMBER 14, 2021

This is not an easy feat, as tool implementation and processes can take weeks or months to be streamlined across your organization. Having strategies and processes behind each tool is what will provide the most value. First, you must evaluate your current processes and see what is lacking. Strategize First.

Paid Content 106

Paid Content Marketing Automation Services Effectiveness Paid Search Agency 106

Martech

FEBRUARY 28, 2022

When you shift your email perspective from “I have to sell more stuff” to “I have to grow intent,” that changes how you approach email all the way through the sales process. If a prospect goes quiet, your marketing automation can recognize that from your CRM platform and then trigger re-engagement. CRM agility.

Marketing Automation Services 125

Marketing Automation Services Intent Marketing Automation Email Marketing 125

Marketing Craftmanship

AUGUST 31, 2018

B2B firms that are most successful in consistently making the short list apply the following disciplines: STRONG CRM — Effective database management is essential for firms that are serious about communicating with clients, prospects and referral sources. Senior management must make CRM discipline a priority.

Work Management 100

Work Management Marketing Management Marketing Automation Services CRM 100

GreenRope

MAY 13, 2018

If you're involved with designing your sales process, you may have heard of the term sales enablement. Automating the sales process. GreenRope's integrated Complete CRM makes sales enablement easy because all of these elements are built directly into the GreenRope platform. Automating the Sales Process.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

If you're involved with designing your sales process, you may have heard of the term sales enablement. Automating the sales process. GreenRope's integrated Complete CRM makes sales enablement easy because all of these elements are built directly into the GreenRope platform. Automating the Sales Process.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

If you're involved with designing your sales process, you may have heard of the term sales enablement. Automating the sales process. GreenRope's integrated Complete CRM makes sales enablement easy because all of these elements are built directly into the GreenRope platform. Automating the Sales Process.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

If you're involved with designing your sales process, you may have heard of the term sales enablement. Automating the sales process. GreenRope's integrated Complete CRM makes sales enablement easy because all of these elements are built directly into the GreenRope platform. Automating the Sales Process.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

If you're involved with designing your sales process, you may have heard of the term sales enablement. Automating the sales process. GreenRope's integrated Complete CRM makes sales enablement easy because all of these elements are built directly into the GreenRope platform. Automating the Sales Process.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

If you're involved with designing your sales process, you may have heard of the term sales enablement. Automating the sales process. GreenRope's integrated Complete CRM makes sales enablement easy because all of these elements are built directly into the GreenRope platform. Automating the Sales Process.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

If you're involved with designing your sales process, you may have heard of the term sales enablement. Automating the sales process. GreenRope's integrated Complete CRM makes sales enablement easy because all of these elements are built directly into the GreenRope platform. Automating the Sales Process.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

If you're involved with designing your sales process, you may have heard of the term sales enablement. Automating the sales process. GreenRope's integrated Complete CRM makes sales enablement easy because all of these elements are built directly into the GreenRope platform. Automating the Sales Process.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

If you're involved with designing your sales process, you may have heard of the term sales enablement. Automating the sales process. GreenRope's integrated Complete CRM makes sales enablement easy because all of these elements are built directly into the GreenRope platform. Automating the Sales Process.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40