Onalytica B2B

article thumbnail

Interview with Brian Hansford

Onalytica B2B

And the buying process needs to be made as easy as possible. I also began working with CRM systems to enable database marketing efforts and lead results analytics. For me, MPM is a strategy and process for B2B marketers to measure revenue results, budget performance, and to provide guidance to help the business succeed in the future.

article thumbnail

Social Selling 2016: Top 100 Influencers and Brands

Onalytica B2B

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. of salespeople who incorporated social media into their process outperformed their colleagues.

article thumbnail

Key Takeaways from attending 7 Talks at B2B Ignite 2018

Onalytica B2B

Creativity is very much a subtractive process, removing that assumption. CRM is not a platform, it’s a strategy. 84% of B2B buyers start the purchase process with a referral and by engaging with the top 1% of influencers you can influence 80% of the market. If there was a logical answer we would have already found it.