Navigate the Channel

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Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

Several algorithms have emerged to address this need, including MapReduce, a programming model, popularized by Google, that divides data into smaller chunks, processes them in parallel and then combines the results. Apache Spark is a fast, in-memory data processing engine that excels at iterative algorithms and machine learning.

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Using Paid Media in 2024 to Hire Smarter

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Paid Social Media vs. Paid Hiring Platforms Before we really dive into how you can use social media job postings in your hiring process, let’s step back a minute and talk about how the process differs from paid recruiter software hiring platforms such as Indeed or ZipRecruiter.

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Old B2B Marketing Tactics that Still Work Today

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Today, the rep you love knows how to conduct robust email correspondence, administrate multiple campaigns through automated platforms, and analyze data just as easily as he collects it through your company CRM. Follow up is now a simple process as well, with much less human error involved.

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Is A Marketing Degree Worth It?

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We all know people who received their bachelor’s degree, but it may be questionable if they earned it—or learned much in the process—and few people can stop learning in their fields and remain successful. Appreciate your process, but don’t fall in love with everything you do. It’s no one road. The post Is A Marketing Degree Worth It?

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Why B2B Marketers Could Learn Some Things From B2C Brands

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It is becoming important to recognize even the largest of companies as a personal partner in the sales process. If your sales process consists of checking off boxes in your CRM, you may soon find yourself supplanted by a company that drills down into the personal information of your former customer. Omnichannel Marketing.

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Old B2B Marketing Tactics that Still Work Today

Navigate the Channel

Today, the rep you love knows how to conduct robust email correspondence, administrate multiple campaigns through automated platforms, and analyze data just as easily as he collects it through your company CRM. Follow up is now a simple process as well, with much less human error involved.

Tactics 66
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Are You Properly Using Intent Data?

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Intent data data gives marketers that interpretation and activation without the complicated manual process of analysis. The modern intent data process is not obvious or invasive. Taking the big data thats been aggregated by marketers and applies a rhyme and a reason to it. Let’s take a look at some of the best!