Marketing Craftmanship

JULY 10, 2023

Business contacts are often included in the firm’s CRM system, and may receive quarterly newsletters or other communications issued by the company. Intrinsic (or “consultative”) selling is what converts prospects to clients, and not including those practitioners in the sales process can handicap your firm’s growth potential.

B2B Sales 130

B2B Sales Cross-Selling Work Management B2B 130

Marketing Craftmanship

AUGUST 31, 2018

B2B firms that are most successful in consistently making the short list apply the following disciplines: STRONG CRM — Effective database management is essential for firms that are serious about communicating with clients, prospects and referral sources. Senior management must make CRM discipline a priority.

Work Management 100

Work Management Marketing Management Marketing Automation Services CRM 100

Marketing Craftmanship

NOVEMBER 17, 2011

Firms that are most successful in consistently making the short list apply the following disciplines: STRONG CRM – Effective database management is essential for firms that are serious about communicating with clients, prospects and referral sources. Senior management must make CRM a priority.

Sales Cycle 100

Sales Cycle Marketing Management Lead Nurturing Sales Qualified Leads 100

Marketing Craftmanship

FEBRUARY 5, 2013

Business contacts are often included in the firm’s CRM system, and may receive quarterly newsletters or other communications issued by the company. Intrinsic (or “consultative”) selling is what converts prospects to clients, and not including account practitioners in the sales presentation process can handicap a firm’s growth potential.

B2B Sales 100

B2B Sales Cross-Selling Work Management B2B Marketing 100

Marketing Craftmanship

AUGUST 18, 2017

For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and informational flyers – involved a multi-step, time / people-intensive, costly process requiring a copywriter, graphic designer, a typesetter and a printing press.

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Marketing Craftmanship

JUNE 19, 2015

He knew I was motivated, and different from those applicants who were willing to participate in his selection process. The restaurant manager had a few good reasons to put me on his short list. Your B2B firm must find meaningful ways to differentiate itself and showcase tangible assets.

B2B Thought Leadership 100

B2B Thought Leadership B2B Word of Mouth Thought Leadership 100

Marketing Craftmanship

AUGUST 14, 2015

The two necessary component are an up-to-date database (or CRM system), and interesting, relevant content to send to them on a quarterly basis. Here are some ways to make this process simpler and more effective: Create a repeatable format, such as an interview series, a partner letter, or hypothetical (or real) case studies.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100