LeadSloth
MAY 5, 2010
Today I’m a panelist at the Silverpop Client Summit and we’re talking about Social CRM, Inbound Marketing and Marketing Automation, moderated by Adam Needles. Social CRM. CRM is very broad, it’s not just about sales, but about pretty much anything that involves communicating with your customers.
LeadSloth
MAY 25, 2010
A Marketing Automation system either needs to have great connection to the CRM system, or it should all be integrated. Other CRM vendors claim to do Marketing Automation, but I believe those claims are unsubstantiated. I think this deal signals the beginning of a 3-5 year long consolidation process in the Marketing Automation industry.
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LeadSloth
FEBRUARY 10, 2010
Part of the attractiveness of Marketing Automation is that marketing processes finally become repeatable and measurable. You need to link marketing automation to CRM so you can link campaigns to sales opportunities. Process Metrics. Part of the data you need comes from your website and partly it is from your CRM system.
LeadSloth
JULY 12, 2010
Small businesses usually have no dedicated marketing resources, are less tech-savvy, and often don’t have a CRM system. Mid-size companies have dedicated marketing people, an IT department, a CRM system, and generally more sophisticated requirements. With the improved Lead Manager, you could even use HubSpot as your CRM system.
LeadSloth
MARCH 8, 2010
Think Facebook built into Salesforce.com: it looks just like the Facebook timeline, but it is built around your sales processes. Many systems send email notifications, special reports in the CRM system or sometimes even instant messages. You can follow coworkers, prospects, deals, documents but also 3rd party applications.
LeadSloth
AUGUST 24, 2009
Part of a good lead management process is knowing exactly who are involved in the sale. If possible, create personas for all people involved in the buying process. Even more: the content should match the phase in the buying process, from awareness to validation. Unclear Prospect Profile(s). No Interesting Content.
LeadSloth
NOVEMBER 16, 2010
Another company was pulling revenue information from their billing system into the CRM system. Several people had worked with the sales team to better understand the buying process, and one company even started a user experience group to better understand the customers. Segmentation on Lead Source and Search Keywords.
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