KoMarketing Associates

JULY 17, 2017

“The Marketing Tech Buying Process: A Look at How Companies Purchase Technology Today” report from Target Marketing and IBM discovered that CMOs spend 3.2 The majority of CMOs are investing in email (53 percent), followed by CRM (47 percent), social media marketing (39 percent) and marketing automation (38 percent).

Purchase 120

Purchase Marketing Report Paid Search Agency Marketing Automation Services 120

KoMarketing Associates

NOVEMBER 1, 2017

Thirty-eight percent are investing in all areas of digital maturity, such as structure, people, processes, and tools. In terms of their tactics, 48 percent claim that they are now using a CRM to augment data-driven marketing. This is compared to 28 percent in 2016. New Marketing Opportunities to Mature in 2018.

Marketing Report 120

Marketing Report Marketing & Strategy Conference Tactics 120

KoMarketing Associates

JANUARY 19, 2022

B2B cybermarketers are unique in that each organization can have a completely different sales cycle, approval process, team structure, and much more. HubSpot is a CRM platform widely used by B2B marketers. Phoebe Fasulo, Director of Digital Marketing & Web Strategy at AlphaSense. LinkedIn, Twitter. LinkedIn , Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

FEBRUARY 2, 2016

Here are three important steps in the process. While there are marketing platforms and mechanisms that help automate portions of the process, they all require configuration and work behind the scenes to ensure proper connectivity. Documented process for following form submission information to sales communications.

ROI 120

ROI B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

APRIL 26, 2018

Detail Transition Process for Advertising Accounts. Do you integrate into back-end or CRM for lead quality analysis? It’s extremely important to convey some of the activities and steps that you will undergo immediately to ensure a seamless transition. Demonstrate Knowledge of Client’s Business.

PPC 159

PPC Marketing Proposals B2B Ad Frequency 159

KoMarketing Associates

OCTOBER 17, 2017

.” Now that we know many B2B marketers are creating white papers and finding them to be valuable assets for meeting objectives, let’s take a look at some of the steps that can be taken throughout the creation process to ensure they are converting. Now that you have a topic and title in place, it’s time to start the writing process.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

KoMarketing Associates

MAY 9, 2017

Marketers are also leveraging marketing automation platforms and CRM solutions. The most complete solutions offer real-time capabilities and include machine-learning algorithms, to deliver experiences that are individualized at the 1:1 level.

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151

KoMarketing Associates

JANUARY 17, 2017

Broken and/or flawed processes (42 percent). As you create content marketing collateral, think about ways to hit the target at each stage of the buying process, including awareness, consideration, intent, purchase, and repurchase or abandon. Working towards different metrics (40 percent).

Sales Qualified Leads 120

Sales Qualified Leads Content Marketing Lead Ranking Content 120

KoMarketing Associates

JULY 12, 2016

For example, earlier on in the journey, organizations need to implement world-wide versions of CRM, MAP, or MPM. This is to solve major process, data, and automation issues. This is why having an end goal is important, but creating a process or framework to get there is [also] important.

Optimization 120

Optimization Class B2B Sales Paid Search Agency 120

KoMarketing Associates

FEBRUARY 13, 2018

Hubspot does an outstanding job answering these questions and showing features of their CRM in the ad below. Adding captions is a quick and simple process with Facebook’s caption feature that is available at the ad level. View the full ad on AdEspresso.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

KoMarketing Associates

SEPTEMBER 10, 2012

Relevant content can take marketing automation process to the next level, and it can also help sales and account managers build better relationships with prospects and customers. Content like this can be easily leveraged to increase engagement with your CRM. Creating Content for Prospects and Customers. About Caroline Watts.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 120

KoMarketing Associates

OCTOBER 26, 2017

The B2B sales process can be especially long and convoluted. This may lead to a winding path of contacts and discussions on CRM software, which ultimately need to be discovered and vetted to verify ROI and assign attribution.

Account Based Marketing 120

Account Based Marketing ABM Cost per Lead B2B Marketing 120

KoMarketing Associates

JANUARY 7, 2013

This shift will blend elements of sales (CRM), PR, and traditional SEO factor identification. Where we start the documentation process: Relationship of user assets to our organization or the clients organization (why this individual is a good opportunity to pursue). What tools are you using to manage your link building process?

Link Building 120

Link Building Ad Building Ideal Customer Profiles PR 120

KoMarketing Associates

APRIL 11, 2013

A growing list of tactics and technological opportunities further complicates the process. This report continues to look at how these specific B2B sectors are leveraging social media for research, marketing, and business decision making in the buying process. Sometimes they provide new opportunities and directions.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

AUGUST 11, 2015

Depending on the depth of user tracking that happens in a CRM you may also be able to track lifetime value and order size by client or keyword. B2B Ecommerce sites as the easiest and most straight forward to track. You can directly track revenue and back into return on ad spend and other major ratios.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

KoMarketing Associates

OCTOBER 20, 2013

57% B2B buyers process before contacting a salesperson. Nice set of challenges and actions for setting up a CRM / marketing automation program via @wowjim #mpb2b pic.twitter.com/emMuATayWs. The average marketer spends $56,000/year to maintain their database @Peter_Gracey #mpb2b. — Mitzi Thomas (@MitziThomas) October 10, 2013.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

KoMarketing Associates

JUNE 6, 2013

B2B Marketers closer to the west coast might consider Marketingsherpa’s Lead Generation Summit, happening at the same time as DemandCon and the Conversion Conference in Boston, and focused on improving the entire lead generation process from lead capture to sales hand-off.

Conference 120

Conference B2B Marketing Planning B2B 120

KoMarketing Associates

JANUARY 29, 2015

Are the user’s credentials placed into a CRM? Organizational leaders want to make sure a lead nurturing program is in place to move leads all the way through the sales process. Is there a confirmation page with additional information and other important links? Do you add users to a DRIP or remarketing campaign?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

MAY 27, 2020

Easy Checkout Process. Learn What’s A CRM & More. Here are 26 examples for companies selling products: 1. 1-2 Day Shipping. Available in Many Colors. Best Industry Warranties. Best Rate Guaranteed. Call for A Quote Today. Custom Fabrication. Financing Available. Free Shipping. Free Shipping Over $99. Get Overnight Shipping.

Paid Search Agency 242

Paid Search Agency Advertising Agencies Examples Ads 242

KoMarketing Associates

JANUARY 25, 2018

By nature, the B2B buying process is more complex because of larger and more costly purchases, and a longer sales cycle. Often times, the B2B sales funnel is not such a short process. When it comes to B2B and B2C, processes like transactions, sales and messaging differ entirely from one another. 5 Key Challenges of B2B SEO.

SEO 219

SEO B2B Top of Funnel B2B Thought Leadership 219

KoMarketing Associates

APRIL 27, 2017

The “SMB Marketing Automation Blue Book” from Salesfusion discovered that 60 percent of companies that integrate MAPs with customer relationship management systems (CRMs) and established service level agreements (SLAs) have “exceptional” communications between sales and marketing.

Sales Qualified Leads 120

Sales Qualified Leads High Quality Lead SMB Work Management 120

KoMarketing Associates

SEPTEMBER 20, 2018

Those clicks are the final step in a long process. Test CRM Retargeting. Most B2B marketers have a tremendous amount of data… and some of the best of it is in their CRM software. Their clicks are precious. You either paid for them, or created content for them , or did something like an event or a podcast or a webinar.

Paid Content 121

Paid Content Effectiveness Ad Frequency Marketing Automation Services 121

KoMarketing Associates

NOVEMBER 4, 2015

HOW ARE MARKETERS CHANGING THEIR VIEW OF CRM? DR: “I think most people feel like CRM is a sales tool. Marketers are waking up to the data in CRM.”. The 30 percent will be much higher next year.”. WHAT DO YOU SEE AS THE BIGGEST CHALLENGE FOR MARKETERS, INCLUDING THOSE WHO ARE ALIGNED WITH SALES?

B2B Marketing 120

B2B Marketing Marketing Attribution Paid Search Agency B2B 120

KoMarketing Associates

JULY 26, 2016

Based on our years of experience across hundreds of e-commerce projects, we’ve included a large number of example requirements to this document that are unique to B2B organizations, including features like paying with PO instead of credit card, allowing for quick bulk ordering, and automating re-order processes for consumables.

Work Management 120

Work Management Marketing Management B2B RFP 120

KoMarketing Associates

JUNE 21, 2018

Focusing entirely on clickthrough rate without any thought to how the click performs later in the sales process. While you can use conversion tracking to see which clicks resulted in a lead, that’s only one step out of a very long sales process. Testing only little things, and ignoring total strategy changes. Have tracking in place.

Adwords 131

Adwords Paid Search Agency Ads B2B Marketing 131

KoMarketing Associates

MAY 8, 2018

Destination CRM reports that the average buying cycle for B2B technology is 20 percent longer than a B2C product. Because many B2B offerings come with a higher price tag than consumer goods, it can make the decision maker more hesitant. The buying cycle timeline is likely even longer the more advanced a product or service gets.

Webinar Metrics 159

Webinar Metrics B2B Marketing & Strategy Urgency Marketing 159

KoMarketing Associates

MARCH 31, 2016

Case studies from organizations like Cisco, LogMeIn, and Frito Lay pointed to the role technology played in defining and demonstrating marketing performance, along with lessons learned in the process. There is much more innovation still to come. MarTech Innovation Still To Come.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Lead Scoring Conference 120

KoMarketing Associates

AUGUST 5, 2020

In this post, I’ll discuss several metrics to help your team showcase the value of content marketing and why goal setting is a critical step in this process. Along with the number of conversions and leads brought in via content assets, with CRM integration marketers can review the quality of those leads.

Lead Ranking 185

Lead Ranking Budget Programs Top of Funnel Marketing Analytics Tools 185

KoMarketing Associates

OCTOBER 13, 2015

A lot of the times you start working and publishing and say, ‘Let’s use this CMS and this CRM,’ and you might have pieces that don’t really fit well. I would say improving the working relationship with people who create content will streamline the process.”. Measuring ROI should be a part of their strategic planning.

Planning 120

Planning Sales Cycle Case Studies Mobile Marketing 120