Cintell

DECEMBER 20, 2019

Sure, you’ve heard of buyer personas before, but this blog post isn’t about a step-by-step process to build yours. B2B involves a more logical decision-making process, with more parties at the table. . While not an exhaustive step-by-step process, these tips will help elevate your videos.

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Cintell

APRIL 30, 2019

Data processing centers can be established to identify and segment distinctive buyer personas, provide intelligence on their behaviors, pinpoint relevant content and target optimal channels for optimal customer engagement. You can also use your personas to find and add new contacts to your customer relationship management (CRM) system.

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Cintell

FEBRUARY 9, 2016

They make personas fully accessible across all lines of business, and use them as a mandatory part of the planning process, new offer launches, sales conversations, and campaign development. In addition to internal CRM data insights, extensive external data sources are utilized to augment internal data.

Buyer Personas 100

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Cintell

DECEMBER 20, 2018

As a part of this partnership Cintell allows its customers to enhance CRM and Marketing Automation Programs with high quality Contact & Company data and increase their sales and marketing ROI.

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Cintell

JANUARY 27, 2016

Using Buyer Personas to Accelerate the Sales Process. In fact, in a recent B2B industry benchmark study we conducted, the majority of high-performing organizations leveraged personas as part of the sales process and within sales training. So your marketing team created buyer personas. Surprisingly, only 8.2%

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Cintell

JANUARY 27, 2016

Make personas available within relevant leads/contacts in your CRM to empower sales enablement and give your sales team critical buyer insights for more relevant conversations and cross/up-sell opportunities. For Sales Enablement.

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Cintell

FEBRUARY 25, 2015

In reality, organizations are struggling to realize value from buyer personas as they relate to a complex sales and marketing process. What’s worse, without refreshing personas on an ongoing basis, you may miss critical new influencers that emerge in the buying process. Why is this the case? Personas fail: 1.

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