Anything Goes Marketing

NOVEMBER 19, 2006

Maybe teh reason they aren't is because your CRM (customer relationship management) tool is naked. Ardath Albee has written a great e-book called Why Naked CRM Doesn't Work on how to "dress up" your CRM by providing better tools for sales and an improved process for sales and marketing. Tags: B2B Sales process.

CRM 100

CRM B2B Sales Sales Qualified Leads Touchpoints 100

Anything Goes Marketing

FEBRUARY 18, 2009

In one of my meetings these past few weeks I was thinking of an analogy where I could break down the lead management process into much simpler terms so everyone could understand their roles - this is where football comes in. In the lead management process, the defence represents anything that is preventing the offence from scoring touchdowns.

Lead Management 100

Lead Management Lead Ranking Lead Scoring Work Management 100

Anything Goes Marketing

SEPTEMBER 20, 2008

The shift that I've seen is to automate the process using technology. If you are using a CRM with a campaign component, set up a campaign that is specific to your lead nurturing efforts (you may need several campaigns based on the number of programs you are running).

Lead Nurturing 100

Lead Nurturing ROI Sales Qualified Leads Leads 100

Anything Goes Marketing

MAY 26, 2007

In order to leave comments, you could add some additional lead qualification questions to the registration process. In addition, if your organization gets its share of leads, you can use newsletter comments to help in the lead qualification process. There are systems that automate this process though. That's OK actually.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

JANUARY 27, 2008

Thanks Stefan Pollard over at ClickZ for mentioning that tip If your marketing database and your CRM data are synched, you may even be able to find out which words are used by customers vs. prospects and further segmenting the search terms to use for various campaigns. then the cost to re-build your database.

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

MARCH 11, 2007

Measuring Email Usability / Effectiveness If you're asking the following questions: Is my email sign-up process fully optimized? A number of different ways - I typically see clients use the campaign feature in their CRM. Do you actually measure your overall email effectiveness in terms of ROI? Is my email design appropriate?

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Anything Goes Marketing

APRIL 5, 2009

One item often overlooked is automating the entire event registration and follow up process. When setup correctly, this type of automated process can save the marketer countless hours as the lists are automatically generated and emails are sent as per the schedule set up ahead of time. New customer program.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100