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9 CRM Tips & Tricks from HubSpot's Experts

Hubspot

That's where Customer Relationship Management (CRM) software comes in. A well-implemented CRM empowers you to understand your customers on a deeper level and deliver experiences that make each individual feel like a VIP. CRM Tips and Tricks 1. Use social listening One unique CRM tip is to leverage the power of social listening.

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Don’t conflate CDP and CRM

Martech

Responding to my editorial in this morning’s Daily Brief , “I say CDP, you say CRM,” David Raab, founder of the CDP Institute, took me to task for perpetuating some confusion. With his permission, we publish his comments here. You do your readers a huge disservice by conflating CDP and CRM.

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Permissible Purpose

Semcasting

Permissible purpose. It has been used to regulate the use of certain kinds of sensitive data for advertising and other legitimate direct mail and CRM marketing purposes in the past. Some would say that targeting any user without opt-in permission should be prohibited. The post Permissible Purpose appeared first on Semcasting.

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Getting Started With Your CRM

Ontraport

Quite a bit of thought, time and work go into choosing which CRM platform best fits your business, but what happens after you’ve made up your mind? Once you’ve done your research and settled on a CRM platform, your next step is to get all of your business and contact data inside of it. What do you do next? Importing contacts.

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HubSpot’s November 2023 releases: The manager’s guide

Martech

Commenting improvements for live updates and permissions Collaborate more effectively with your team now that comments inside of HubSpot load in real time. You no longer need to refresh your browser to see updates. This includes manually logged emails and emails from connected inboxes such as Gmail. You can watch a demo here.

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The Utility of Fully-Permissioned Customer Data

The Customer

That data, known now as fully-permissioned customer data, has its roots in conversational, gamified exchanges between brands and customers and its utility, as you’ll see in this interview, extends WAY beyond the metrics of traditionally-sourced customer data. The Utility of Fully-Permissioned Customer Data from TheCustomer on Vimeo.

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HubSpot’s March 2024 release includes AI management, enhanced CRM features and more

Martech

Improved file management within the CRM. Moreover, field-level permissions offer control over who can access these files, safeguarding sensitive information while facilitating easy sharing among authorized team members. Dive into the March 2024 updates: Easily review and manage AI use in marketing emails. In your inbox.