Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale
Zoominfo
APRIL 12, 2021
At the enterprise level, with 1000-plus employees and more than $1 billion in annual revenue, massive growth drives the organization. The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. If back-office ERP and front-office CRM don’t connect, teams can’t “see” the complete buying process.
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