Trade Press Services Newsletter
AUGUST 4, 2022
While it is uncertain whether the bill will pass, the message to marketers is clear—national privacy regulations are on the horizon and now is the time to get ready. What the ADPPA Means for Businesses The ADPPA will regulate organizations that collect, process or transfer “covered data.” Unlike existing U.S.
Martech
JULY 28, 2023
In response to consumer calls, big tech companies like Google and Apple have also implemented platform- and consumer-side data privacy tools, like Google’s end of third-party cookie tracking and Apple’s Mail Privacy Protection. Security bots may inflate click rates in email reports. That would be a good metric to know.
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Salesforce Marketing Cloud
SEPTEMBER 11, 2023
Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. First-party data is usually captured by a customer relationship management (CRM) system that helps collect, structure, and analyze data easily. But what topics should you cover?
Digilant
JULY 10, 2023
Most recently, Google’s promise to eventually deprecate third-parties cookies and Apple’s move to do away with IDFA in the name of privacy protection have presented significant targeting and tracking challenges for advertisers and marketers. This privacy-safe data clean room allows for holistic, deep-level data analysis.
Digilant
JULY 10, 2023
Most recently, Google’s promise to eventually deprecate third-parties cookies and Apple’s move to do away with IDFA in the name of privacy protection have presented significant targeting and tracking challenges for advertisers and marketers. This privacy-safe data clean room allows for holistic, deep-level data analysis.
Valasys
AUGUST 29, 2023
This involves gathering data from various sources, such as CRM systems, marketing automation platforms, and external databases. Marketers must ensure that the data is clean, accurate, and properly organized to yield meaningful insights when fed into AI algorithms.
Convert
APRIL 26, 2022
Is a statement made about the transfer of personal data to a third country or to an internal organization? DPIAs (data protection impact assessments) assist organizations in identifying, assessing, and mitigating or minimizing privacy risks associated with data processing. Are the categories of persons concerned (e.g.
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