How to Use Zero-Party Data to Level Up Your Content ROI
Marketing Insider Group
MAY 2, 2023
The most efficient way to do this is through a Customer Data Platform (CDP) or Customer Relationship Management system (CRM). Your business owns this data, so as long as you’re practicing good privacy habits, everything will be safe and secure. Be Transparent Honesty is the best policy, even when it comes to zero-party data.
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