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It’s time to say goodbye to your email open rate

Martech

Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. Let’s stick to a key metric often used to report on email marketing successes: the email open rate. Most email marketing platforms record an “open” when a pixel is triggered.

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Implement Behavioral Triggers The journey your customers take from the initial touchpoint to being a repeat customer encompasses many triggers and actions. Identifying these triggers and taking specific action can be super-helpful. This includes measures such as open rates or click-through rates.

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Top 10 Essential Triggered Email Marketing Campaigns for 2020

Valasys

Among the different aspects of email marketing, triggered email marketing campaigns are the important factors in influencing the success of any email marketing campaign. According to another insight by Webfx , triggered email marketing campaigns have as much as 70.5% higher open rate than normal email marketing campaigns.

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How Quickly Should I Suspend or Delete Non-Responsive Leads?

The Point

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. Even then, success with email programs can often be a long-term proposition.

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Ways You Can Improve Your Email Personalization

Stevens & Tate

It increases email’s open rates. Personalizing your emails, especially the subject line, can significantly increase the open rates. Making your emails more personal will make a better first impression and encourage more people to open up and engage with your content.

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6+ Mailchimp Alternatives to Crush Email Marketing in 2024

Optinmonster

Compare the rates of different platforms to ensure your emails reach your subscribers’ inboxes. Integrations : Consider how well the platform integrates with any lead-generation tools , CRM (customer relationship management) software, and eCommerce platforms you may use. Click here to get started with Brevo.

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Marketing Automation for Education

ClickDimensions

Did you know SMS marketing has an average open rate of 98%? Simply put, Campaign Automation “ engages with consumers based on specific trigger s”. Using the follow up example above, Campaign Automation is able to automatically put a student onto the right journey using the information provided and triggers.