How to Marie Kondo Your Marketing Attribution Model
InsightSquared
MARCH 27, 2019
Marie Kondo, the well-known author of the book “The Life-Changing Magic of Tidying Up”, often teaches aspiring organizers to take an objective approach to decluttering by asking oneself “does this item spark joy for me?” Traditional models typically consider first touch or last touch as the source of the lead and ultimately deal.
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