SnapApp

JUNE 7, 2018

Using email, paid media, social, and their website/microsite, Paycor was able to get in front of relevant audiences with this compelling, engaging material. The other aspect that made Paycor’s qualification efforts through interactive content so successful was the fact that it was distributed with a cross-channel distribution plan.

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 76

PureB2B

JANUARY 14, 2019

Predictive lead scoring can help your organization find out which accounts have the highest possibility of closing. Building your customer relationship management (CRM) database is the next step to making sure you understand your target accounts correctly. This step re quires the coordination of both your sales and marketing teams.

Account Based Marketing 72

Account Based Marketing ABM Lead Ranking Effectiveness 72

PureB2B

JANUARY 14, 2019

Predictive lead scoring can help your organization find out which accounts have the highest possibility of closing. Building your customer relationship management (CRM) database is the next step to making sure you understand your target accounts correctly. This step requires the coordination of both your sales and marketing teams.

Account Based Marketing 62

Account Based Marketing ABM Lead Ranking Effectiveness 62

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Common features of a CRM system. Business Goal.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Salesforce Marketing Cloud

JUNE 7, 2023

Translating that content into a Salesforce Experience Cloud microsite can build on your strategy and create deeper connections between your team and customers. A few strategic design tips can help you optimize your microsite as a single source of truth and drive engagement. Make your goal the destination to which your microsite leads.

Microsite 52

Microsite Design Tips Banners 52

Valasys

JULY 1, 2021

In this blog post, we’ll discuss the steps to get started with marketing automation solutions, the benefits of marketing automation solutions, and how you can choose amongst the best marketing automation solutions for your organization. Learn More: How Leveraging Video Content Boosts Organic SEO. f) A/B Testing. Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

The Point

FEBRUARY 11, 2014

Marketing automation and CRM have now become mature, so Captora can now attack the ineffectiveness across the top of funnel. At Captora, we identify, create, and optimize hyper-targeted CaptureSites (hyper-optimized microsites) that dramatically expand the reach of search, advertising, and social marketing campaigns.

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

DealSignal

AUGUST 30, 2021

But to truly rise to excellence, you’ll want to connect the dots across your organization — so, more than just sales and marketing. The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. For example, you may consider building microsites that speak directly to specific audiences.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Customer Experience Matrix

NOVEMBER 18, 2009

Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. Functionally, these are pretty sophisticated products, although they don't usually meet all the needs of very large marketing organizations, such as fine-grained security and advanced content management.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

NuSpark Consulting

JULY 24, 2011

If I’m in a very competitive industry, are there keywords or phrases that are searched but maybe not so competitive but give me an opportunity for better organic rankings? New white paper on how to select a CRM, from @companyX”. Are those keywords the basis of your website page titles and meta descriptions?

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

If I’m in a very competitive industry, are there keywords or phrases that are searched but maybe not so competitive but give me an opportunity for better organic rankings? New white paper on how to select a CRM, from @companyX”. Are those keywords the basis of your website page titles and meta descriptions?

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

BenchmarkONE

NOVEMBER 21, 2019

39% of agencies use CRM. While much of marketing focuses on organic growth, there’s no underestimating the continued importance of PPC ads. 64% of agencies are managing more PPC spending in 2019 than they did in 2018 , which suggests that — like it or not — paid search is still as critical as organic. Source: Wordstream.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

SnapApp

JANUARY 24, 2017

Using email, paid media, social, and their website/microsite, Paycor was able to get in front of relevant audiences with this compelling, engaging material. . Blackbaud , a cloud-based software company for nonprofits, was looking for a new way to engage leads without sacrificing their existing marketing and CRM integrations. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

Using email, paid media, social, and their website/microsite, Paycor was able to get in front of relevant audiences with this compelling, engaging material. . Blackbaud , a cloud-based software company for nonprofits, was looking for a new way to engage leads without sacrificing their existing marketing and CRM integrations. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

WebMarketCentral

JANUARY 7, 2009

In this inaugural post, you can find out what prominent figures like Matt Cutts and Aaron Wall have to say about the future of SEO, how to perform a website health checkup, where to find the best SEO and online marketing videos produced last year, the truth about common SEO myths, the merits of microsites and more.

SEO 20

SEO Microsite Best Practices SEM 20

Albacross

JANUARY 17, 2020

Through great filtering inside the Albacross app, we are able to organize the exact data we want and when ready, we can export the data and pass it to ActiveCampaign. Leads then enter ActiveCampaign’s built-in CRM system for our sales reps to work intelligently with them – ultimately turning the leads into valuable and loyal customers.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Salesforce Marketing Cloud

JANUARY 17, 2024

B2B sales target large groups of decision-makers (upwards of 10-14 people ) who make purchase decisions for high-priced products or services that typically affect the entire organization. Digital sales rooms evolved from simple online folders with basic document sharing and communications features to the sophisticated microsite platforms.

Budget Programs 64

Budget Programs Work Management Tools Marketing Management 64

Salesforce Marketing Cloud

FEBRUARY 22, 2022

And several organizations, including Xcel Energy and Mascoma Bank , use it to streamline systems, align teams, accelerate digital adoption (as much as 70%), and crush a year’s worth of data in a single quarter. See how Experience Cloud drives success for teams and organizations, including Farmers Insurance, UC Berkeley, and more.

Industry CMS 98

Industry CMS CMS Development Tools Marketing Management 98

Scoop.it

JULY 29, 2021

In technical terms, sales content management is the practice of creating, storing, organizing, and ultimately delivering sales content throughout each stage of the sales cycle. More importantly, it’s about serving it up in a simple fashion that helps them come off organized, confident, and as more of a sales consultant than a pushy vendor.

Work Management 98

Work Management Marketing Management Top of Funnel Sales Cycle 98

Webbiquity

JULY 10, 2018

Companies, particularly B2B technology vendors, often develop their own internal vernacular: jargon and acronyms related to their industry segment and products widely understood within the organization, but not always outside of it. Among the most popular services are SerpBook , Microsite Masters , Authority Labs , AccuRanker , and SERPWoo.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Seismic

MARCH 25, 2021

LiveSend Experiences – A two-way microsite experience that enables collaboration between sellers and buyers for a richer level of interaction. The AI-driven technology enables smarter sales plays directly in customer relationship management (CRM) environments, starting with Salesforce and later with Microsoft Dynamics. .

Marketing AI 52

Marketing AI Product Marketing Analytics Tools Work Management 52

Customer Experience Matrix

MAY 6, 2010

I’m somewhat grandly labeling it a “Web marketing system” rather than “demand generation” because its microsite could replace a small company’s primary Web site. Let’s start with the microsites. This is a very powerful and flexible approach, although users must be well organized to apploy it effectively.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Contently

JUNE 6, 2022

But knowing the difference between a landing page, a microsite, a pillar page, and a content hub can help you achieve your goals throughout the marketing funnel, which might include: driving top of funnel traffic. Then pick a microsite. A microsite offers a low-risk venue to do that without confusing customers and other visitors.

Microsite 122

Microsite Landing Pages Top of Funnel Demand Generation Agencies 122

SnapApp

MARCH 6, 2015

Blackbaud’s education services division offers training from courses on specific technology all the way up to technology-agnostic industry best practices that help organizations make sure their staff is successful in every aspect of their work. The Challenge. What can you do with 20 extra minutes every day?

Peer-to-peer 83

Peer-to-peer Campaigns Microsite Sales Qualified Leads 83

Customer Experience Matrix

JANUARY 31, 2014

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Integration with other CRM systems is due soon.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

DealSignal

JANUARY 25, 2023

But to truly rise to excellence, you need to connect the dots across your entire organization, not just sales and marketing. The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. For example, you may consider building microsites that speak directly to specific audiences.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Outgrow

MAY 21, 2020

This explains why 90% of the organizations inculcate content in their marketing endeavors. For this, Brafton reframed their tactics to improve the content and presence in organic search. It helps organizations produce competitive content strategies. It appeared in 67M organic searches. Can you beat that? Big Spaceship.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

Kapost

OCTOBER 31, 2016

1) Customer Relationship Management (CRM). A CRM is a one-stop shop for visitor insight, allowing you to record every engagement with your website visitors as they progress from lead to customer. Today, I’m exploring the 12 key marketing technologies that make up the ultimate tech stack for B2B SaaS marketers. Example: Salesforce.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

Webbiquity

JULY 26, 2010

CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Facebook For CRM , Monday, July 19, 2010. Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Time to Kill the Press Release? July 8, 2010. Hans de Groot ( @Ceekue ). James Wood ( @earnestagency ) + others.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

OCTOBER 22, 2013

Growth in branded keyword volume from organic search. After that, we use every metric there is – from traffic to engagement to search-related measures – and, ideally track it through marketing automation and CRM right through to revenue. Now it’s your turn – how does your organization do big content, achieve an ROI, and manage risk?

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Convince & Convert

JULY 22, 2010

The Leukemia & Lymphoma Society’s Team In Training (TNT) Program: The Leukemia & Lymphoma Society is a charitable organization focused on fighting blood cancers.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Integrated B2B

MAY 23, 2013

Some have ample funds for recruitment and evaluation, others are starved of the necessary wherewithall, leaving them scraping and begging to live up to the continually more complex demands of increasingly global organizations. For most, there’s a significant gap to close.

Work Management 40

Work Management Marketing Management CMS Development Paid Search Agency 40

Marketing Insider Group

JULY 1, 2020

As I said a few years ago, content marketing is , “the vehicle that can deliver us from the throes of the ‘death by SPAM’ illness that still persists in many marketing organizations.” Organizations who use content marketing see 6 times higher conversion rates. Where is your organization struggling?

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Hinge Marketing

APRIL 17, 2019

As a leader in your professional services organization, you know you need to continually improve the way you attract and nurture new leads, as well as grow existing business accounts. Forms, landing page, & microsite creation. And Higher Logic has built a platform to serve the unique needs of membership organizations.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

Hubspot

DECEMBER 16, 2013

More than half of enterprises have reported that one of there top challenges was integrating marketing efforts across the organization. Online and offline -- How the organization integrates digital and traditional marketing functions and separate channel teams (e.g. The Treasure Chest of Remarkable Content. 2) Set team-wide goals.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Madison Logic

MARCH 25, 2022

A one-to-one ABM strategy usually involves 100% unique content that may not apply to other organizations, such as landing pages, microsites, and physical items made exclusively for one account. The exact level of personalization you’d use to create your content will largely depend on the account tier.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

SnapApp

FEBRUARY 5, 2016

Their education services division offers training for courses on specific technology that help organizations make sure their staff is successful in every aspect of their work. ” The microsite Realize Real Results was born. Blackbaud University is a powerful resource for non-profits looking to get the most of their technology.

Case Studies 54

Case Studies Microsite Case Study Top of Funnel 54