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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise. The tool uses generative AI-powered natural language prompts to design, build, and customize ecommerce sites and pages more quickly.

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5 Steps to Building a Great eCommerce CRM: A Definitive Guide

Biznology

The use of CRM solutions for maintaining relationships with customers is a longstanding trend. Using CRM software, business owners see a full picture of customers’ behavior, changes, and trends. Let’s take a closer look at the advantages of CRM system for eCommerce and how to make use of them. List the goals.

eCommerce 112
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How to Use AI to Build a Better Shopping Experience

Salesforce Marketing Cloud

Retailers can use AI with their CRM data to generate recommendations and content for marketing, commerce, and service functions. Generative AI is artificial intelligence that, in response to questions or prompts, uses a wide range of data sources to create new content, including text, video, and images.

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5 Ways Generative AI Is a Game-Changer for Ecommerce

Salesforce Marketing Cloud

Make every user more productive Whether you’re a merchandiser, marketer, or ecommerce manager, generative AI in ecommerce can help you save time. Want to clear out dead stock and make way for new merchandise? Retailers can automate routine tasks and increase sales with GPT-powered product descriptions, smart promotions, and more.

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What Generative AI Leaders Know That You (Probably) Don’t

Salesforce Marketing Cloud

Whether you’re just starting out with AI or already innovating, this guide is your roadmap to delivering a trusted program blending data, AI and CRM. CRM, our data, together with AI, is going to create a virtuous circle that will elevate the customer experience.” Need help with your generative AI strategy?

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Everything You Need to Know About Digital Engagement

Salesforce Marketing Cloud

First-party data is usually captured by a customer relationship management (CRM) system that helps collect, structure, and analyze data easily. All of that data goes into the company’s CRM and is analyzed. This includes past purchase history, phone calls, website visits, click-through rates on emails, and more.

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Using Behavioral Content for Personalization

Litmus

Advanced filters and business rules were applied to products such as stock level rules, price point filters or rules to combine CRM data to display recommended products from a preferred category. This essential merchandising for the team ensures they are displaying the most popular deals. Mobiles.co.uk