The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. You probably saw that late yesterday Adobe bought Marketo. For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? In fact, Marketo has been bought and sold a few times now. And we don’t expect anything other than business as usual from the Marketo ecosystem for the next 6-9 months. (So

How To Decide Whether Marketo RCA Is Right For You

bizible

The technology journey for B2B marketers includes the implementation of an advanced marketing automation system and a CRM. Marketo RCA)? Marketo Revenue Cycle Analytics (RCA) is a set of reporting tools that helps marketers analyze their campaigns (i.e.

8 Questions to Ask Before Investing in Marketing Attribution

The Point

Depending on the marketing automation platform (MAP) you use, this might be captured in different ways (for example: Pardot campaigns, Marketo acquisition programs). These may simply be your MAP or CRM.

3 Tips for Microsoft Dynamics and Marketo Success

Perkuto

Don’t get me wrong—when I hear Microsoft Dynamics (DCRM) marketers express a bit of jealousy over marketers who are using Salesforce with their Marketo instances, I completely understand.

Marketo Summit 2015: Focusing on Yourself, Focusing on Your Team

ANNUITAS

I’m sitting in the Keynote here at the Marketo Summit , waiting for Sal Khan from Khan Academy to come on stage … CEO of a company dedicated to helping people learn and develop new skills. Blog education Kahn Academy marketing skills Marketo

10 Things You May Not Know About Marketo

Heinz Marketing

Here’s a list of 10 things you may not know about Marketo: Batch Campaigns and Wait Step Priority. If you add a 5+ minute wait step, your campaign’s priority is now considered low, and the action will be de-prioritized for the system-wide CRM sync that happens every 5 minutes.

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. I wasn’t at the conference but Marketo briefed me on their plans.)

Marketo Adds Custom Objects. It's a Big Deal. Trust Me.

Customer Experience Matrix

My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ). I suspect that underestimates the technical savvy of Marketo users, but no matter.

Guide to Marketo Product Updates from Adobe Summit 2019

Perkuto

This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a much larger structure of product “clouds.”. Marketo Engage. CRM Integrations.

Marketo User Summit 2012 Key Points

Reachforce

The Marketo User Summit was a phenomenal event where our team took reams of notes and came back with tons of ideas. This guest post by Melissa McCready, CRM and MA Consultant of CRM Happy, captures just a few of the high points. Be Social, Not Anti-Social. Social marketing means acting

Marketo Spark Targets Small Business Marketing Automation

Customer Experience Matrix

Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Functionally, Spark is pretty much identical to the standard Marketo system. Most of these aren’t of interest to small business, and several involve additional charges even for Marketo’s regular packages. Spark starts at $750 per month with no annual contract, compared with Marketo’s $2,000 per month minimum and annual contract for its full-featured Professional Edition.

Yesterday's News: Marketo Plans IPO, Eloqua Eyes B2C

Customer Experience Matrix

There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing.

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Marketo User Summit 2012 Key Points

Reachforce

The Marketo User Summit was a phenomenal event where our team took reams of notes and came back with tons of ideas. This guest post by Melissa McCready, CRM and MA Consultant of CRM Happy, captures just a few of the high points.

What Adobe’s acquisition of Marketo will mean for B2B marketers in 5 years

Bulldog Solutions

This week, Adobe announced its acquisition of the marketing-automation firm Marketo for $4.75 Prior to the acquisition, Marketo had been credited with having one of the most intuitive user interfaces in the industry. . Marketo has a fine digital asset management system .

Why Put Another $25 Million Into Marketo?

Customer Experience Matrix

So.our friends at Marketo announced today that they've received another $25 million in venture funding. Marketo's strategy has been clear from the start: spend heavily to establish a strong position despite a relatively late start in the market. Obviously Marketo has a plan in mind and has convinced some pretty savvy investors that it makes sense. Where does this all lead, both for Marketo and its competitors?

21 Tips & Other Impressions from the Marketo User Summit

The Point

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system.

Is Your CRM Actually Worth Logging Into?

Seismic

A good customer relationship management (CRM) system is an essential tool for any business looking to ramp up its sales efforts. Underscoring the point, 91 percent of businesses with 10 or more employees report using a CRM. billion on CRM solutions. Getting More Out of Your CRM.

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Marketo Marketing Nation Summit: Who’s Talking About B2B Data?

Leadspace

When I looked at the agenda for the 2016 Marketo Marketing Nation Summit, it got me thinking about the future of data, lead generation and the evolution of B2B marketing. So why aren’t more people talking about B2B data at Marketo Marketing Nation?

Why Marketo and Microsoft Dynamics CRM Customers Have Gold in Their Sights

Marketo

Author: Brian Glover Are you a Microsoft Dynamics CRM customer struggling to get better leads, more of them, and truly understand the impact of marketing on pipeline and revenue? So are real life Microsoft Dynamics CRM and marketing automation customers becoming gold medalists?

Marketo TV Discusses Social Selling with InsideView

Sales Intelligence View

During Dreamforce, Marketo the revenue performance management company hosted a “Marketo TV&# session where they met with dozens of people to discuss marketing automation, social media and Salesforce. Sales Data Sales Intelligence Social Selling Technology B2B b2b sales CRM crm 2.0 facebook google Inbound Marketing insideview marketo sales productivity salesforce.com social selling twitter

You’ve Set Up Marketo And Salesforce -- Now What? Why You Still Need Attribution

bizible

Taking the next step, many have created a sales and marketing data foundation by connecting their marketing automation data to the CRM. But even if you’ve set up a great marketing automation platform like Marketo and a solid CRM system like Salesforce, there’s still work to be done.

Three Reasons why your CRM needs a MAP integration

Jifflenow

Most large and medium enterprises use CRM software to track leads and prospects through the sales cycle. Utilizing a CRM system like Salesforce can prove invaluable in assisting tracking deals, identifying opportunities, and creating effective touchpoints.

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Data Touches Everything at the Marketo User Summit #MKTGNATION14

ANNUITAS

I’m almost done with the first day here at the Marketo Marketing Nation Summit, and I have noticed a trend, and it centers on data. The first session I attended was called Marketo & Salesforce: Helpful Audits, Alerts, & Workflow for Rapidly Growing Companies and featured our newest team member Jenny Robertson sharing her experiences from Navicure , building out both Marketo and SFDC workflows and rules to help solve some very common data quality issues.

How to Reduce Unsubscribes Using Subscription Management

The Point

Because the page is hosted in Marketo , a leading marketing automation platform, the person’s email address, first name, last name, title, and country are all pre-populated, making it easy for the individual to update or correct outdated profile information.

TOFU: Protein For Vegetarians? Or Marketo’s Newest Take On ‘Top Of The Funnel’?

Sales Intelligence View

Funnel Frenzy When we first heard about TOFU, MOFU, and BOFU at the Marketo Roadshow last week, our ears perked up (thank you Brian Glover, Sr. Product Marketing Manager at Marketo). Sales Data Sales Intelligence #MktgNation14 CRM Intelligence Customer Intelligence Data insideview Lead Data marketo The truth is, when you stumble into a conference session as a multi-tasking, lead-focused sponsor, it’s easy to zone in and out as you’re […].

Justin Norris of Perkuto on the State of B2B Advertising, How ABM is Making Outbound Cool Again, and Extending Marketo [Podcast]

Ignite Tech

This week, we’re joined by Justin Norris, Solutions Architect at Perkuto to talk about how his experience with hundreds of Marketo-based sales and marketing stacks has given him a unique perspective on sales automation, lead routing, and architecting solutions that string together many technologies and systems to do awesome things. Guest Bio: Justin is a marketing and sales technologist and operations expert, and a 2x Marketo Champion.

Marketo ABM Launch Raises the Bar for Predictive Analytics and ABM

Leadspace

Exciting news this week from Marketo for all you account-based marketing buffs out there. The marketing automation giant officially launched Marketo ABM on Tuesday, four months after it was first announced.

Top 10 Demand Generation Resolutions for 2014

The Point

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for.

Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. HS: Where did the idea for Full Circle CRM’s product come from?

Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora

The Point

Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. HS] I notice that you integrate with some of the leading marketing automation vendors, including Marketo and Act-On.

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A Marketo Practitioner’s Guide To Improve Database Health And Grow Pipeline Using Reply Emails

LeadGnome

Before we begin, I want to give a huge shout-out to Jessica Kao , Digital Pi Director of Client Services and Marketo Champion, for contributing excellent Marketo workflow details (and screen grabs) for this article. Step 2: Create a smart list in Marketo with new alternate contacts.

How to Sell Marketing Automation to Your CEO (& Other Burning Questions)

The Point

Recently I was asked to contribute some thoughts to Marketo’s new ebook, “ The Definitive Guide to Marketing Automation.” For example, look for integration with other systems beyond CRM (e.g. Disclaimer: Spear Marketing Group is an Preferred Services Partner of Marketo.

5 Ways to Increase Your Email Conversion Rates: Key Takeaways from the Marketo Jumpstart Tour

Sales Intelligence View

InsideView was a proud diamond sponsor of Marketo’s JumpStart Tour this summer, which concluded last week in Silicon Valley. Guest speakers included the following: Jon Miller, Co-Founder and VP of Marketing, Marketo. Michael Berger , Director, Product Marketing, Marketo.

Vidyard Gains Momentum Among Marketo Users

Vidyard

More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. KITCHENER, Ontario – December 2, 2015 – Vidyard, the leading video marketing and analytics platform, today announced it has surpassed the milestone of 100 businesses using Vidyard’s integration into the Marketo engagement marketing platform. Customer accomplishments as a result of the Vidyard-Marketo integration include: Altium. About Marketo.

In Defense of Unsolicited Email

The Point

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company?

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Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Marketo

Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform.

10 Tips for Driving Lead Nurturing Success (Infographic)

The Point

It’s important to recognize that the simple act of investing in marketing automation doesn’t create an effective lead nurturing strategy any more than buying CRM software accelerates the sales cycle.

Getting to ABM: notes from the field

Biznology

Reports from Google or Marketo are no longer enough. We’re finding that mid-funnel metrics are not supported through our CRM. Account-based marketing is a hot concept in B2B these days, but how does it really work on the ground?

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Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. The moments are set up as real time triggers within Marketo.

Marketing Ops Survival Guide: 10 Marketo Hacks to Make Your Life Easier

SnapApp

Well have no fear, lonely marketing ops manager, we’ve got 10 hacks to help you optimize your Marketo instance to stay ahead of the curve and make your ops life less stressful. Using static lists in Marketo is invaluable on weeks where we have a lot of different email promotions occuring.