Webbiquity
JANUARY 27, 2011
Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. However, CRM is a trifecta. In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. Guest post by Lauren Carlson.
Customer Experience Matrix
MARCH 8, 2011
And the current frogs are all small enough that a powerful newcomer could displace them, especially if it had a natural entry point such as, oh, Google AdWords or Salesforce.com’s CRM system. Yet something really bothered me about yesterday’s announcement. Now THAT's what I call openness.
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Customer Experience Matrix
NOVEMBER 18, 2009
Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. Functionally, these are pretty sophisticated products, although they don't usually meet all the needs of very large marketing organizations, such as fine-grained security and advanced content management.
Customer Experience Matrix
DECEMBER 3, 2008
This involves rights management and content management features that seem arcane but are nevertheless critical when marketing responsibilities are divided by function, channel, region and product organizations. One other factor clearly distinguishes SMB from Enterprise systems, and that’s pricing. It recently signed its 100th client.
Customer Experience Matrix
FEBRUARY 4, 2009
But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. There are free papers on the Raab Guide site that can help you organize this process and of course I do consult in this area for a living.
Online Marketing Institute
JULY 31, 2009
I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore. This wouldn't be possible without target audience scoring, multiple data partnerships, and CRM integration.
Customer Experience Matrix
FEBRUARY 13, 2009
Here are the questions I asked, with summaries of answers from the five vendors in the current Raab Guide ( Eloqua , Manticore Technology , Market2Lead , Marketo , Vtrenz ) plus two I’ll be adding shortly ( Marketbright and Neolane.) SFDC" stands for Salesforce.com.) create a company-level score in addition to individual level scores)?
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