Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). I spent a long time in a very large brand. But not likely the first order of business.

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

SEPTEMBER 21, 2010

That is the value to me of Web 2.0 That is the value to me of Web 2.0 That is the value to me of Web 2.0 It’s about long term strengthening of true relationships with – wait for it – PEOPLE. My book (and my work) grows far richer for this dialogue. Two of my friends were too.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 20, 2010

I tried to explain to him that it was an investment in brand building and brand awareness which is a long term commitment. I tried to explain to him that it was an investment in brand building and brand awareness which is a long term commitment. But he couldn't wrap his mind around that.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159