7 Considerations When Choosing a CRM Solution for Your B2B Firm

Circle Studio

Keeping client and prospect correspondence in one place and syncing contact details across management tools are just a few reasons that your firm—regardless of its size—may want to consider investing (or reinvesting) in a Customer Relationship Management (CRM) solution. There are many CRM tools available in the marketplace, with many similarities as well as differences. Here are seven considerations when choosing a CRM solution: 1.

B2B Marketing Automation Software for Fast Growing Companies

Act-On

23rd blog post on planning your 2017 editorial calendar – both are great resources to help you hit the ground running in 2017. Today, let’s talk about what you may need in terms of B2B marketing automation software for your fast-growing company to achieve its 2017 marketing goals. There comes a point where your team simply won’t have the time – skillsets and resources – to squeeze it all in. You’ve been told you needed email, CRM, and marketing automation solutions.

The average enterprise uses 91 marketing cloud services

chiefmartech

The chart at the top of this post reveals one of the more striking findings that she shared (from page 190 in her report, with credit to cloud security provider Netskope ), showing the average number of cloud services an enterprise uses across different categories.

4 products Microsoft should build with LinkedIn

Ignite Tech

As someone who’s entrenched in the LinkedIn and Microsoft ecosystems, I thought I’d share four exciting products this acquisition makes possible: 1. There’s no doubt that LinkedIn’s biggest asset is its social graph with data about virtually everyone in the business-to-business (B2B) world.

What You Can Do Today To Get Your Data Ready For ABM

Engagio

What if 60% of the curriculum you learned in school was wrong? You know which accounts to go after in the first place. 50 – More than half of all records found in the average B2B contact database are misaligned. Having good engagement data is key in ABM.

Best Tools for SMB Online Lead Generation

Leadfeeder

No single tool can answer to all your needs in online lead generation. In this blog post I’ll share my favorite toolstack and give you some ideas on what should be your criteria for choosing your tools. Choosing the best CRM or best lead generation tool for you is a decision that you’ll probably have to live with for years. When choosing any digital tools, something you want to avoid is vendor lock-in. No, we need a good CRM.

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3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers

chiefmartech

Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. We’ll discuss each of these in more detail below. Salesforce in CRM.

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6 Tips For a Successful Marketing Automation Implementation

Circle Studio

billion in 2017. Many B2B firms are already leveraging marketing automation software and the majority of those that haven’t, plan to in the near future. A study from Act-On and Econsultancy found that 53% of B2B firms already have some form of marketing automation technology in place and 37% plan to utilize marketing automation in the future. So, what should you look for and how do you evaluate potential vendors? Put a plan and process in place.

Don’t Let Data Get in the Way of Executing Your ABM Programs

Engagio

You know which accounts to go after in the first place. 50 – More than half of all records found in the average B2B contact database are misaligned. And it should not (and must not) get in the way of executing your marketing programs. Having good engagement data is key in ABM.

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

The product changes were quite modest: new search engine optimization features for entry level users; a global marketing calendar; and relabeling of InsightEra, which Marketo purchased in December, as Marketo Real Time Personalization.

Best Tools for Online Lead Generation

Leadfeeder

Digitalization in B2B sales means that the internet is full of B2B SaaS products that promise to increase your sales, improve your lead generation and strengthen your sales teams. Choosing the best CRM or best lead generation tool for you is a decision that you’ll probably have to live with for years. More niche tools are often harder in this perspective. As long as you keep on using Leadfeeder, you can send leads to your CRM from Leadfeeder. No, we need a good CRM.

Best Tools for Online Lead Generation

Leadfeeder

Digitalization in B2B sales means that the internet is full of B2B SaaS products that promise to increase your sales, improve your lead generation and strengthen your sales teams. Choosing the best CRM or best lead generation tool for you is a decision that you’ll probably have to live with for years. More niche tools are often harder in this perspective. As long as you keep on using Leadfeeder, you can send leads to your CRM from Leadfeeder. No, we need a good CRM.

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ).

Prediction: Statistical Methods Will Replace Conventional Rules for Marketing Decisions

Customer Experience Matrix

Vendors who replace conventional decision rules with automated statistical methods may gain a key competitive advantage because the automated methods produce substantially and measurably better results. The question this raises in my mind is where the industry goes from here. The more sophisticated vendors will of course continue to add features, but it’s not clear that most marketers will be interested in the additional capabilities or be able to handle the added complexity.

Sales Pipeline Radio, Episode 136: Q&A with Tracy Eiler @tracyleiler

Heinz Marketing

We were thrilled this last time to talk with Tracy Eiler , CMO at InsideView Technologies in an episode called, “Managing Massive MarTech Migrations: Strategic & Tactical Best Practices with Tracy Eiler. Listen in to hear her answer how the sales team is involved in that process and how should you help manage people through the change management and keep morale high throughout the process as well. It integrates with CRM.

Rise of the Marketing Platform

Marketo

The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. But in the last few years, technology has taken marketing by storm. Five Big Trends in Marketing Today.

Top 10 B2B Inbound Marketing Predictions for 2015

KEO Marketing

Mobile’s rapid explosion will continue this year, and this will in turn fuel significant focus on local. Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area.

The ROI of Business Intelligence

The ROI Guy

These spreadsheets remain difficult and costly to maintain, introduce data and analytical errors, and lock key information within the hands of too few employees. According to 2005 research by Accenture, 15% of companies are at the proof-of-concept stage with BI, 22% are engaged in a pilot, and 36% have committed to one or more solutions. One in 10 isn't doing anything and 12% are monitoring the situation. billion in worldwide software revenues.

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