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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

We’ve had quick internal buy-in from our SDR team, have generated SAL numbers that we hadn’t seen with a previous vendor, and are beginning to tie it into different facets of demand gen (like ABM, paid, email marketing, etc). LinkedIn, Twitter. LinkedIn , Twitter. MarTech Tools That Drive Intent Data. Intent data.

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MarTech’s customer experience experts to follow

Martech

Twitter: @jaybaer (270K followers) LinkedIn: Jay Baer (42K followers) Website: JayBaer Jeanne Bliss Jeanne is a leadership and customer experience advisor, who has delivered over 2,000 speeches and workshops for nearly every business vertical. is widely credited with having launched the CRM revolution.

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Telemarketing Trends in B2B Marketing: What’s Working in 2023?

SalesGrape

With advancements in data analytics and customer relationship management (CRM) systems, telemarketers can now personalize their approach and provide targeted solutions. Example: A telemarketer can engage with potential customers through LinkedIn groups relevant to their industry, sharing valuable insights and participating in discussions.

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Top medical communications companies: Choosing the best for events

SpotMe Blog

Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. On the hunt for the top medical communications companies to help you run better life science events?

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Nimble Adds Social Data to CRM

Customer Experience Matrix

I had an intriguing demonstration yesterday from social CRM vendor Nimble. Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Summary: marketing vendors offer several types of social media applications. This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. CRM vendor RightNow offers something similar under the label of Cloud Links. -

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Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video

Vidyard

Aragon Research, Hot Vendors in Enterprise Video, Jim Lundy, April 20 2016) As Aragon noted in the report, video is becoming the dominant form of content because it makes consuming information faster. That is changing as vendors get stronger and technology simplifies processes.