Abandon Your Marketing Automation System!?
MARCH 22, 2009
Basic lead scoring features are built into Salesforce.com, and data quality tools are available from vendors like Ringlead , CRM Fusion and Datatrim. Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. So there are lots of useful add-ons available at a nominal price. I’m working on an interesting project right now: moving away from a marketing automation system.
Getting More Out of Each Click with "Post-Click Marketing"
DECEMBER 8, 2008
it) integrates Website Tracking, Business Intelligence and Sales CRM into a powerful on-demand application for capturing detailed information on your website's Business Visitors." Pricing starts at about $300 per month.
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. As a front end lead generation technology, vs. a traditional lead management or automation solution, Demandbase is aligning to "push" the most qualified business contacts from the highest potential businesses directly to the desktop, Inbox, CRM or marketing system - whatever is most important to the customer.