Abandon Your Marketing Automation System!?
MARCH 22, 2009
Basic lead scoring features are built into Salesforce.com, and data quality tools are available from vendors like Ringlead , CRM Fusion and Datatrim. Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. So there are lots of useful add-ons available at a nominal price. I’m working on an interesting project right now: moving away from a marketing automation system.