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Demandbase: A New Twist In The Lead Management Automation Market

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I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and with their Saleforce Content offering, to name a few. This wouldn't be possible without target audience scoring, multiple data partnerships, and CRM integration. The CRM includes email integration for tracking all email communications between you and your prospect or customer.