6 Ways To Maximize Your Webinars With Automation Technology
JUNE 12, 2013
Webinars, in particular, are a great tool to connect with your audiences in a meaningful way — on their terms. But webinars provide marketers with a unique opt-in opportunity, as an online event registration is in many cases a declaration of interest in engaging with a solution provider — if only for their content. Build drip email campaigns to help move webinar leads from one stage to the next, and progress to conversion.