Biznology

AUGUST 19, 2015

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification.

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

Biznology

AUGUST 8, 2019

Third, a larger role for marketing, as active members of inside sales and lead qualification teams. The two sides need to agree on what is a lead, how to define qualification, and identify the tools needed to operate—from marketing automation, to CRM, to ERP. Most are still doing the same old push email and events.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Biznology

AUGUST 26, 2013

Qualification questions (from lead qualification processes). Start with contact records, whether they sit in a CRM system, in Outlook files, or even in Rolodexes. Credit score. Fiscal year. Purchase history. Purchase preferences. Budgets, purchase plans. Survey questions (e.g., from market research). But don’t stop there.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Biznology

SEPTEMBER 7, 2016

Josh Turner Focuses on Leads without Lead Validation and Lead Qualification. Josh Turner , Founder of LinkedIn Selling and LinkedIn University, focuses on how many leads they are able to deliver on a weekly and monthly basis. Where is the relevance in that?

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80