• VIDYARD  |  TUESDAY, SEPTEMBER 5, 2017
    [CRM, Lead Qualification] Traditional Video Hosting Versus New Gen Video Platforms
    With new generation video platforms, you can add rich interactive elements like lead generation forms or choose your own adventure experiences that generate new leads, help to keep audiences more engaged, and move viewers through the buying journey. This leads to higher conversion rates, longer engagement with your content, and more sales opportunities. And all of that leads to this right here, ROI and attribution.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, JULY 6, 2017
    [CRM, Lead Qualification] How to do lead management that improves conversion
    In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals. Have you thought about the experience you want to create for your potential customer so as to optimize your lead management approach?
  • MODERN MARKETING  |  MONDAY, JUNE 26, 2017
    [CRM, Lead Qualification] How Account-Based Marketing Changes the Business Developer’s Role
    While inbound marketing can attract leads, it casts a wide net across the market. You may need to throw many leads away because they’re not qualified. Adding predictive analytics to your lead qualification process can substantially improve your results. Some data services provide contact information, which you can import into your customer relationship management (CRM) system.
  • VIEWPOINT  |  THURSDAY, JUNE 15, 2017
    [CRM, Lead Qualification] Is Lead Flow to the Reps Too Slow or Gridlocked?
    Some companies have several inside departments to take in, qualify, nurture, and filter sales leads to such a finite extent that few leads go to anyone. If the raw lead count is high but there is a mere trickle going to the salespeople, you have a substantial problem. You are: Delaying talking to buyers and reducing your chances of making the sale by 50%, because salespeople, on average, aren’t getting the leads until weeks after they’re created.
  • VIEWPOINT  |  TUESDAY, MAY 23, 2017
    [CRM, Lead Qualification] What Should the Sales Close Rate Be?
    I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads while average companies close 20%. Those results factor in lead leakage of between 52% to 86% of the marketing qualified leads put into the top of the funnel. Sales isn’t qualifying down from 1000 marketing qualified leads to 14 sales qualified leads. Imagine Spending $208,350 on Marketing Leads That Are Trashed Immediately.
  • WEBBIQUITY  |  TUESDAY, MAY 9, 2017
    [CRM, Lead Qualification] The Eight Best Online Tools for Sales Professionals
    And it’s not just arguments over lead quality. A CRM system is usually the starting point, but the technology available to support sales+marketing alignment go well beyond a common platform for customer and prospect contact information. The eight tools here deliver a range of functionality such as email automation, automatic email and call logging, workflow scheduling, lead qualification, sales enablement, and personalized direct mail.
  • BIZIBLE  |  TUESDAY, APRIL 25, 2017
    [CRM, Lead Qualification] 5 Signs the Gap Between Sales and Marketing is Closing
    Isn’t this also a channel that is often used by the sales team to hunt for leads? What about social media channels like LinkedIn, a channel that many marketers use to acquire high-quality leads. Therefore, it is common for sales reps to share valuable, curated content via online marketing channels to address high-quality leads. According to the LinkedIn Technology Marketing Community, lead generation is considered the top priority of content marketing (60%).
  • VIDYARD  |  MONDAY, APRIL 24, 2017
    [CRM, Lead Qualification] Hey Drift! You Forgot About Video!
    Drift makes a really solid case for replacing most of the ABM process with AI and bots, using the in-person shopping analogy: “If your best lead walked into your store, would you give them a pen and a clipboard with a form to fill out before you started talking to them? Whether it’s a one-to-one outreach from a BDR, or a targeted batch email, personalized video is an unbeatable tool for getting leads back to your website.
  • SNAPAPP  |  WEDNESDAY, APRIL 5, 2017
    [CRM, Lead Qualification] How Pardot Customers Use SnapApp to Drive Better Marketing Results
    It’s more than just an easy way to help us create content, SnapApp provides an outlet to gather information to help us create better content to support our sales team and meet our lead qualification goals. ”. The application extends well beyond live shows, and attendees could easily imagine the new opportunities that interactive content provides for lead generation. Pardot directly integrates with the lead form tool in the SnapApp builder.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, MARCH 2, 2017
    [CRM, Lead Qualification] 5 Useful Lead Nurturing Tactics to Get More Opportunities
    Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Three Lead Generation Stages You Need to Nurture. You need to learn if this person and/or their company is a fit and their level of qualification. Don’t rely on just one primary lead source.
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [CRM, Lead Qualification] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    For marketers, for example, the tool would need to not only help you manage your growing library of video content, but also enable you to measure that video content’s effectiveness, generate more and better qualified leads, and allow video to fit seamlessly with the rest of your digital activities. Lead Capture : are there opportunities to generate leads from within your videos and are they easy to set up? Then ask: where are these leads sent to?
  • ACT-ON  |  MONDAY, DECEMBER 19, 2016
    [CRM, Lead Qualification] Successful Sales and Marketing Alignment, Part 5: The Lead Handoff Process
    Part three outlined the steps to designing a successful lead process. Part four described what defines a qualified lead. Now we’ll talk about the lead handoff to sales, and take a look at the reporting and feedback loops you should put into place. Once a qualified lead has been identified, the next step is to create a lead handoff process where marketing hands the qualified lead to sales so that sales can follow up on it. Sales-accepted leads.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2016
    [CRM, Lead Qualification] 3 Steps to Grow a Successful Live Chat Program
    For many weeks, I sat in meetings or sent detailed reports trying to explain that while we had dozens of leads coming in through live chat, they weren't being followed up on. I sadly watched the leads’ value diminish the longer they sat in the database. They wanted in, because the most valuable leads are those that are on your website. Increased # of leads. Marketing is driving conversions from visitor to lead through live chat. of Leads. of chat to lead.
  • ACT-ON  |  TUESDAY, NOVEMBER 15, 2016
    [CRM, Lead Qualification] Successful Sales and Marketing Alignment, Part 3: Designing the Lead Process
    With this post, you’ll find out how to design a successful lead process. The customer journey is rarely a linear path, but it’s important to try to map out what the ideal scenario might be and then come up with plans for any detours your lead may take on the road to conversion. The most basic version of the lead process tracks the flow of leads from the point at which they are generated, to the point at which they are passed to sales, to the feedback loop on lead quality.
  • MODERN MARKETING  |  WEDNESDAY, SEPTEMBER 14, 2016
    [CRM, Lead Qualification] Oracle Named a Leader for 5th Consecutive Year in Gartner Magic Quadrant for CRM Lead Management
    Digital marketers are in a constant battle between driving leads and managing their CRM systems. With the ever growing and evolving CRM Lead Management market Gartner offers their Magic Quadrant evaluation of 17 providers to assist IT and Marketing Leaders to determine the right fit for their business. Gartner’s CRM Lead Management report assesses the industry’s leading Marketing Automation platforms. What is CRM Lead Management?
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 7, 2016
    [CRM, Lead Qualification] How even social media & social selling experts are getting LinkedIn wrong – Part 2
    Josh Turner Focuses on Leads without Lead Validation and Lead Qualification. Josh Turner , Founder of LinkedIn Selling and LinkedIn University, focuses on how many leads they are able to deliver on a weekly and monthly basis. For the President and CMO of a logistics company, Josh and his team were delivering 5 to 10 leads for sales calls per week. However, those sales leads they were delivering sucked! Marketing qualified and sales qualified leads.
  • INFER  |  TUESDAY, AUGUST 30, 2016
    [CRM, Lead Qualification] How Belly Aligned Marketing and Sales to Build a Successful Inbound Sales Organization
    Lessons on How Belly Retooled its MarTech Systems and Processes to Increase Leads by 125% and Close Rates by 30%. We de-emphasized cold calls, and invested heavily in Web-based leads for this transition. We found that customer acquisition costs were 30% lower with inside sales than outside sales, and that inside sales were more willing to properly use CRM (Salesforce), giving Marketing more control. InsideSales for lead operations. GROWING LEADS WITH DIGITAL MARKETING.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, AUGUST 4, 2016
    [CRM, Lead Qualification] 16 Proven Ways to Get Better Opportunities Now (Part 2)
    Marketers spend a lot of time and effort generating inbound leads, but they often struggle getting those leads to convert into sales opportunities and customers after they hand them off to sales. . In this post, I’ll share 16 proven ways get better sales opportunities from your lead generation and account based marketing. Touch longer-term leads frequently and relevantly. . My threshold for consistency is to reach out to leads at least once a month.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [CRM, Lead Qualification] 9 Companies Using Live Website Chat in a Creative Way
    A marketer’s job is to recognize their prospects’ intent, nurture them through their education and evaluation stages and deliver high quality leads to their sales team so they can close the deal. Betterment, a leading online investment advisor, uses targeted proactive chat invitations to engage with top tier clients when they sign up for a new account. 9) Mavenlink : Advanced Lead Qualification. Live chat technology has been around for a while.
  • LEAD LIAISON  |  TUESDAY, JULY 5, 2016
    [CRM, Lead Qualification] Marketing Automation Software Provider Increases Opportunities for B2C Companies and Educational Institutions with Enhancements to its App on the Salesforce AppExchange, the World’s Leading Enterprise Marketplace
    Lead Liaison announced support for Salesforce Person Accounts as part of its growing offering of integrated sales and marketing solutions. Lead Liaison, a leader in sales and marketing automation software to the mid-market, announced an enhancement to its integration with Salesforce , now available on the Salesforce AppExchange , providing more opportunities for B2C companies and educational institutions to use automation to connect in entirely new ways. About Lead Liaison.
  • BIZIBLE  |  TUESDAY, APRIL 12, 2016
    [CRM, Lead Qualification] Why You Need A Single Source Of Truth For Marketing Data
    While revenue is the most important outcome that marketers must attribute, the same concept applies to top-of-the-funnel measures like lead creation and middle-of-the-funnel measures like lead qualification and opportunity conversion. What's the definition of a lead? Take the concept of leads, for example. The tricky thing is that each of those sources has a slightly different definition of a lead. Data overload is a real problem.
  • HINGE MARKETING  |  THURSDAY, MARCH 31, 2016
    [CRM, Lead Qualification] Consider Lead Scoring to Better Engage Prospective Clients
    Lead scoring—the ranking of prospective clients (i.e., leads) according to the value each might bring to the firm—is one of the most valuable tools in business development (BD) and marketing. Unfortunately, most BD folks don’t know where to begin with lead scoring, let alone how to get the most out of it. What is lead scoring? Prioritize and sort inbound leads according to their lead score. Why is lead scoring important?
  • BIZIBLE  |  MONDAY, MARCH 21, 2016
    [CRM, Lead Qualification] B2B Marketing and Sales Won't Exist (As We Know Them) in 5 Years
    Sales has learned to connect with marketing’s initiatives and provide helpful feedback on lead qualifications and lower-funnel conversion rates. Marketers will pull sales into almost every meeting, and sales will stay up-to-date on marketing’s daily grind so they can be prepared to meet tomorrow’s leads. So in some cases, an Opportunity Commit for marketing, which is further down the funnel, can be an improvement over a lead commit. Full-funnel lead tracking systems.
  • ANNUITAS  |  TUESDAY, MARCH 1, 2016
    [CRM, Lead Qualification] A Structured Approach to Demand Generation Analytics
    Really we want to know the critical path of content offer and engagement channel dialogue that led to someone becoming a qualified lead, opportunity and/or closed revenue? Elasticity looks at the probability that interacting with a given content offer or engagement channel will lead to a given outcome (e.g., Connect account-level outcomes to contact-level activity : CRM platforms such as Salesforce.com are largely organized around account and opportunity objects.
  • ACT-ON  |  THURSDAY, FEBRUARY 18, 2016
    [CRM, Lead Qualification] 5 Proven Strategies to Rid Sales and Marketing of Bad Blood
    And there’s often a dispute over leads: “Too few, too poor,” says sales. In order to get in front of future confrontations, spend the time doing the leg work to agree on a common definition of a qualified lead. Use the data gathered in your marketing automation and CRM systems to help you find commonalities, and begin to craft a mutually accepted definition of a qualified lead. What rules do they follow for discarding or disqualifying leads?
  • ACT-ON  |  FRIDAY, NOVEMBER 20, 2015
    [CRM, Lead Qualification] How to Apply Lifecycle Marketing for Your Agency Clients
    To refine the targeting process further, you’ll want to create “buyer personas” – semi-fictional representations of target buyers that will enable your team to plan effective segmentation, lead qualification, and content creation for your clients. If you begin with marketing automation, you’ll have the gold-standard basics like email, website visitor tracking, landing page creation, list segmentation, lead scoring, form creation, tracking and reporting, and more.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 30, 2015
    [CRM, Lead Qualification] Pipeline Marketing: A Conversation With Our Partners
    When I started Heinz Marketing seven years ago, our initial focus was on lead generation. These activities may lead to revenue, but they are a means unto the ends. Keep it simple – how many deals do we need at what sales price, how big of a pipeline do we need to get there, and how many leads do we need to achieve that pipeline? More marketing organizations will directly manage sales development and lead qualification functions. Learn how to build lead views.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 11, 2015
    [CRM, Lead Qualification] A 10-Point SLA for Sales and Marketing
    We have previously analyzed why sales people don’t follow up on the leads provided by marketing. But it doesn’t prove anything and these numbers don’t translate into leads!”. They don’t follow up on the leads we generate – they lose time and don’t convert. Sales complains that Marketing does not generate enough volume of leads and many of the leads they are given are not properly qualified; hence they cannot close. This can be done easily within your CRM.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 19, 2015
    [CRM, Lead Qualification] 5 Best practices of trade show lead qualification
    Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification. Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle.
  • MARKETING ACTION  |  TUESDAY, AUGUST 4, 2015
    [CRM, Lead Qualification] Successful Sales and Marketing Alignment, Part 5: The Lead Handoff Process
    Part three outlined the steps to designing a successful lead process. Part four described what defines a qualified lead. Now we’ll talk about the lead handoff to sales, and take a look at the reporting and feedback loops you should put into place. Once a qualified lead has been identified, the next step is to create a lead handoff process where marketing hands the qualified lead to sales so that sales can follow up on it. Sales-accepted leads.
  • MARKETING ACTION  |  MONDAY, JULY 20, 2015
    [CRM, Lead Qualification] Successful Sales and Marketing Alignment, Part 3: Designing the Lead Process
    With this post, you’ll find out how to design a successful lead process. The customer journey is rarely a linear path, but it’s important to try to map out what the ideal scenario might be and then come up with plans for any detours your lead may take on the road to conversion. The most basic version of the lead process tracks the flow of leads from the point at which they are generated, to the point at which they are passed to sales, to the feedback loop on lead quality.
  • VIEWPOINT  |  TUESDAY, JUNE 30, 2015
    [CRM, Lead Qualification] Status quo, you know, is Latin for 'the mess we're in.'
    The status quo—that marketing management doesn’t understand the definition of a qualified lead—is nothing new. Salespeople consistently say that they do not get enough qualified leads. Qualified leads, according to sales, are based on criteria they understand but marketing is in the dark about. 75% of the qualification questions will be the same. Get an agreement on a qualified lead. Standardize the qualification questions.
  • ANNUITAS  |  THURSDAY, MAY 28, 2015
    [CRM, Lead Qualification] Ending the Great Divide
    Sure, sending emails and creating landing pages are all functions of marketing, but managing inbound leads and sharing prospect data with the CRM, is something that when done correctly- supports the entire organization. For example, lead scoring is an important aspect of any Demand Generation Strategy and shouldn’t be decided by one team or the other. At ANNUITAS we help marketing and sales align in what we call a Lead Management Framework℠ session.
  • ANNUITAS  |  FRIDAY, MAY 15, 2015
    [CRM, Lead Qualification] SiriusDecisions Summit 2015: The Un-Death of B2B Sales
    We’ve focused on the digital channels for prospect engagement and, for the most part, thought of sales as a key ingredient of the process only after we’ve generated a Marketing Qualified Lead and passed it to a CRM platform for follow-up. As marketers we’ve tried (or should have tried) to focus on gaining alignment with sales on things such as lead qualification models and service level agreements (SLAs).
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 6, 2015
    [CRM, Lead Qualification] Lead Generation That Converts Leads into Sales Opportunities
    Tweet Ask most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads. That’s why many marketing and lead generation programs tend to focus on quantity. Unfortunately, as little as 5 to 15% of all marketing inquiries (aka leads) turn out to be truly sales-ready opportunities. However, according to MarketingSherpa’s data , generating “high-quality leads” is the B2B marketer’s No.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [CRM, Lead Qualification] 10 Myths About Lead Quality: Busted
    Your leads are the driver of your business. To grow and to gain customers you need to have quality leads that are actively engaged in your organization’s offerings—leads that are a fit for organizations strategy. While every organization has a unique approach to categorizing its leads, there are several myths associated with lead quality many organizations fall to. Lets take a look at 10 lead quality myths and debunk them using facts derived from industry data.
  • FATHOM  |  FRIDAY, MARCH 20, 2015
    [CRM, Lead Qualification] 5 Tips for Successful Marketing Automation Integration
    The ability to track leads to close and true ROI is every organization’s dream. Create a Plan: Having a presence across multiple channels is great, but companies need to have a workflow process in place for handling and managing leads as they come into the database. Work with the sales team to determine lead qualification. Sync your CRM and Marketing Automation platform to manage lead to closed deals.
  • ANNUITAS  |  TUESDAY, MARCH 17, 2015
    [CRM, Lead Qualification] The Key Marketing Automation Players On Your Team
    Without these key players, you risk being able to execute programs and campaigns that support the business and integrate the system with your CRM to effectively to maximize opportunities and track revenue. The Power User knows the ins and outs of your company’s marketing automation infrastructure, the integration with your CRM platform, third party integrations (i.e. The CRM User.
  • ANNUITAS  |  THURSDAY, FEBRUARY 26, 2015
    [CRM, Lead Qualification] Two Things That Destroy Strategy
    Imagine spending months getting your marketing automation platform integrated with your CRM system, new third-party content created, and lead scoring models built. Then, imagine launching your program and generating 100 qualified leads in the first month only to have them sit idle without sales follow-up leading to poor conversion rates. Perhaps the leads sit idle because the sales organization doesn’t know the new process you want them to follow?
  • ANNUITAS  |  THURSDAY, JANUARY 8, 2015
    [CRM, Lead Qualification] How to Have a Successful Marketing Automation Implementation
    If you know that you are going to be working with custom objects within your customer resource management (CRM), you need to make sure you are implementing your MAP to support custom objects. Understanding your buyers purchase process, developing the content for each stage of their buying journey and then establishing a qualification model that aligns to their buying process is key. Integration with your CRM.
  • ORB INTELLIGENCE  |  FRIDAY, DECEMBER 19, 2014
    [CRM, Lead Qualification] The Role of Data in Predictive Marketing
    Lattice , Infer.com , and Fliptop provide tools for predictive scoring of leads on the top of the funnel. InsideSales.com empowers inside sales teams with predictions as to who and when to call to increase lead qualifications and sales. Some of the players, for example, SalesPredict and 6Sense , provide intelligent support for the full customer lifecycle, from scoring inbound leads to predicting customer churn. Originally posted on VentureBeat.
  • ANNUITAS  |  THURSDAY, DECEMBER 18, 2014
    [CRM, Lead Qualification] Nurture Content Failure
    A successful MAS instance has a lot of moving parts to consider – from the process-oriented questions of lead management and the handoff to sales, data quality and data management questions associated with new lead records (and old ones), CRM integration, and more – so it not surprising that most Enterprises struggle with marketing automation. Mistake number three: lead scoring needs to match up with the journey.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 20, 2014
    [CRM, Lead Qualification] Lead Scoring Strategies for Agencies: Best Practices
    How can agencies help businesses develop lead scoring strategies that get results? To find out, I talked to Sam Boush, President of Lead Lizard, a marketing automation agency (and Act-On partner ) based in Portland, Oregon. Lead Lizard serves clients from a multitude of industries around the world, and they’re dedicated to helping these organizations get more value out of their marketing automation and CRM systems. It’s an approach that drives better lead response.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [CRM, Lead Qualification] The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
    Bad Leads. Leads that are unlikely to become paying customers -- and a sales rep''s worst nightmare, because they are a waste of time. A tough challenge for most marketers is how you separate good, high-quality leads from the people who are just poking around your site. Learn more about lead scoring here. An acronym used in sales for lead qualification that stands for Budget, Authority, Need, Timeline. Purchase: Leads are ready to make a purchase.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 3, 2014
    [CRM, Lead Qualification] Introduction to Lead Management
    Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail. Lack of lead management impacts lead conversion and ROI. 61% send all leads directly to Sales; however, only 27% of those leads will be qualified.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 27, 2014
    [CRM, Lead Qualification] 10 Ways to Optimize Your Lead Conversion Rate
    Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. I’m going to share 10 levers you can use to improve your lead conversion right now: 1. The more you can humanize your lead follow-up the better. Create content geared toward lead progression, not lead capture.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 23, 2014
    [CRM, Lead Qualification] Marketing Automation: Building Trust Between Sales and Marketing
    When the members of any pair are in each other’s vicinity, that proximity often leads to explosive results. Does sales know how our leads are gathered? Marketing automation systems, in partnership with a good CRM, have a unique role in this equation. They’re quickly becoming the hub of lead generation and lead qualification activities, and as such they provide a common, shared view of key activities to sales and marketing. Try this test.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 4, 2014
    [CRM, Lead Qualification] Create Your Social Selling Strategy in Just 3 Steps
    Closing CRM Intelligence customer intelligence Funnel lead qualification Leads Sales 2.0 Sales Data Sales Intelligence Sales Strategy Sales-Marketing Alignment Social CRM Social Media for Sales Social Selling B2B b2b sales CRM crm 2.0 lead generation Sales Sales And Marketing sales productivity sales prospecting sCRM social intelligence social media social selling socialprise
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 4, 2014
    [CRM, Lead Qualification] Survey Says: 42% of CRM Users Plan to Invest in Marketing Automation
    Customer relationship management (CRM) systems are vital to businesses both large and small across multiple industries. A well-chosen and ably used CRM solution can save time, reduce costs and help your sales and customer service teams become more productive – and more effective. But how do CRM users feel about the solutions they’re using currently? Indeed, according to the Software Advice survey, CRM users are generally satisfied with the solution they’re using.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 6, 2014
    [CRM, Lead Qualification] 5 Reasons Sales Should Be Excited About Marketing Automation
    But the real benefit comes from lead scoring and integration with CRM , because it allows marketing and sales to dynamically adjust messaging based on individual prospect behavior. It’s about optimizing how leads flow through the customer lifecycle, all the way from inquiry to loyal customer. Sometimes reps are reluctant because they don’t know (or aren’t consulted about) what’s going into lead scores. It sure would be nice if CRM was more than a management tool.
  • ANNUITAS  |  TUESDAY, JULY 15, 2014
    [CRM, Lead Qualification] Marketing & Sales Misalignment…the Impact
    Leads” are rejected. Marketing sits in its own world patting itself on the back for all the “qualified leads” they’ve passed over to sales. Meanwhile sales rejects the bulk of these leads or, worse yet, doesn’t even bother to open any marketing-generated leads based on a mentality, driven by history, that marketing never delivers anything of value. Agree on what the definition of a “qualified lead” is.
  • MODERN MARKETING  |  TUESDAY, JUNE 24, 2014
    [CRM, Lead Qualification] 3 Truths to Help Balance Marketing Technology Mayhem
    Crossover with sales-oriented areas – Modern Marketers are carrying more sales-oriented responsibilities, so increased involvement in key tasks such as lead qualification, inside sales team management and sales operations will be critical. Drive timely, relevant data into CRM to increase adoption and value.
  • MODERN MARKETING  |  TUESDAY, JUNE 24, 2014
    [CRM, Lead Qualification] 3 Truths to Help Balance Marketing Technology Mayhem
    Crossover with sales-oriented areas – Modern Marketers are carrying more sales-oriented responsibilities, so increased involvement in key tasks such as lead qualification, inside sales team management and sales operations will be critical. Drive timely, relevant data into CRM to increase adoption and value.
  • MARKETING ACTION  |  MONDAY, JUNE 9, 2014
    [CRM, Lead Qualification] What Sales Should REALLY Expect From Marketing Automation
    In addition: 82% saw significant improvement in lead quality. Of those using a CRM, 76% saw reps increase their usage of the CRM. Marketing automation is a tool for lead to revenue management. That’s probably why Forrester Research chooses to use the term “Lead to Revenue Management” system to refer to marketing automation platforms.). That means that in almost 70% of organizations, sales reps are spending valuable time qualifying leads – not closing them.
  • MARKETING ACTION  |  MONDAY, APRIL 7, 2014
    [CRM, Lead Qualification] What’s a “Marketing-Qualified Lead”?
    It’s an essential question: What is a “marketing-qualified lead,” and how exactly does marketing make that determination? Only 23% of sales professionals say marketers consistently deliver sales-ready leads. And worse: According to research from the CEB marketing Leadership Council, 49% of sales reps ignore more than half of all leads from marketing. Marketing-qualified” is the point at which marketing determines that a lead is ready to be handed to sales.
  • LEANDATA  |  TUESDAY, MARCH 25, 2014
    [CRM, Lead Qualification] LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures
    a startup focused on lead management software announced today that it has secured $5.1 Before I started LeanData, I was building a sales and marketing team and was appalled by the poor quality of the data in our CRM and marketing automation system. Since starting the company, we’ve had the opportunity to work with many leading enterprises to unlock the value of their data and align sales and marketing objectives.
  • LEANDATA  |  TUESDAY, MARCH 25, 2014
    [CRM, Lead Qualification] LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures
    a startup focused on lead management software announced today that it has secured $5.1 Before I started LeanData, I was building a sales and marketing team and was appalled by the poor quality of the data in our CRM and marketing automation system. Since starting the company, we’ve had the opportunity to work with many leading enterprises to unlock the value of their data and align sales and marketing objectives.
  • FATHOM  |  MONDAY, MARCH 24, 2014
    [CRM, Lead Qualification] Marketing Buzzword Takedown
    For example, instead of drive (depending on the context) you could say generate, create, stimulate, start, kick-start, propel, catalyze, activate or lead. What it is: In one sense, it’s simply a software platform that enables sophisticated lead-nurturing and deep reporting on marketing. A reporting platform (analytics on campaign engagement, lead-scoring and financial return). A way to tie marketing activities to a customer relationship management (CRM) system.
  • MARKETING ACTION  |  MONDAY, MARCH 17, 2014
    [CRM, Lead Qualification] 4 Ways Marketing Automation Can Create a Pot o’ Gold
    CRM systems), thereby making your toolbox that much richer. Lead nurturing, account monitoring, campaign design and implementation, sales tracking, conversion, and customer retention can all be improved through marketing automation. Improved conversion: Since leads can be tracked with greater precision, your teams can accurately assess where they are in the buying cycle, and then set in motion the right sequence of nurturing steps to continue sales momentum.
  • VIEWPOINT  |  TUESDAY, MARCH 4, 2014
    [CRM, Lead Qualification] 3 Ways Inbound Marketing Is Hurting Your Business (#3 Is the Most Surprising)
    Marketers are falling all over themselves to jump on the bandwagon, convinced that inbound is the path to more leads, less cost, and better business results across the board. Inbound Marketing Problem #1: Too Many Leads. Ironically, we often see a huge pile of entries in the “lead” part of the sales funnel in some of our client’s CRM records. They’ve got tons of leads in the pipeline, but very few making it past the initial lead stage.
  • MODERN MARKETING  |  WEDNESDAY, JANUARY 15, 2014
    [CRM, Lead Qualification] How to Marry Digital and Human-Touch B2B Marketing
    He leads customer acquisition programs for Fortune 500 companies, and is passionate about building strong business relationships through professional phone conversations. Online Marketing: Bait for Leads. Inside Sales: For Lead Qualification and Relationship Building. They can help convert a lead into a prospect who when passed along to your sales force has a higher probability of becoming a sale.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 25, 2013
    [CRM, Lead Qualification] 6 Essentials Steps to Increase Lead Conversion
    Are you looking to increase your lead conversion rates? According to MarketingSherpa , “79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance.” Several techniques must be taken into consideration when contacting your leads and to increase the likelihood of a sale. If you’re having trouble getting your leads to close, try incorporating these six tips into your sales process. Nurture your leads.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 8, 2013
    [CRM, Lead Qualification] Good Sales Teams Close Deals, Great Sales Teams Earn Trust
    Whether you’re a seasoned Account Executive who’s been selling since before the internet, or a newly promoted whippersnapper who made the most calls on the Lead Qualification team, anyone can become a trusted adviser to their clients or prospective clients. To make sure you remember what you learn through LinkedIn and what the person tells you on the phone, add the details into your CRM system the second you hang up the phone. Author: Ray Carroll I love selling.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 9, 2013
    [CRM, Lead Qualification] Lead Gen: A proposed replacement for BANT
    Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form. I suspect marketers do so because they have heard about “BANT qualified leads” and apply these criteria to Web forms. Lead qualification in a post-BANT world.
  • BIZNOLOGY  |  MONDAY, AUGUST 26, 2013
    [CRM, Lead Qualification] Building Your B2B Marketing Database
    Qualification questions (from lead qualification processes). Start with contact records, whether they sit in a CRM system, in Outlook files, or even in Rolodexes. Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database.
  • MARKETING ACTION  |  FRIDAY, AUGUST 23, 2013
    [CRM, Lead Qualification] B2B: Your Demand Generation Problems, and What To Do About Them
    It involves both prospects and customers, is buying-process-driven, educates and qualifies leads through engagement with both marketing and sales experts, and aims to operationalize and optimize the demand process. (To A recent Forrester study revealed that 31% of all leads generated by marketing fail to fit an ideal customer profile (ICP), and that demand generation content does not engage B2B buyers. We lead with what we want to sell, not what customers want to buy.
  • NUSPARK  |  SUNDAY, JULY 7, 2013
    [CRM, Lead Qualification] Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan
    Lead Nurture Planning. Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities. Remember, lead nurturing is the process of delivering highly relevant content to prospects that may have shown some interest in your company but not ready to buy. Save time following up on bad leads. .
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 11, 2013
    [CRM, Lead Qualification] The Hottest Sales Trends of 2013
    Helped by CRM and automation software, along with better targeting and social media driven insight, sales departments have witnessed a complete overhaul in the way sales are conducted. Rather, salespeople need to carefully comb through gathered data and employ lead qualification techniques to spot leads with the highest possible returns. which yield more leads at lower costs. Our world is flatter than ever before.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 15, 2013
    [CRM, Lead Qualification] 8 Lead-Generation Secrets from B2B Sales Pros
    If you find B2B lead generation challenging, you are not alone. Marketing Sherpa’s 2012 B2B Marketing Benchmark Report stated that 74 percent of customer relationship managers believed lead generation was the most challenging aspect of sales. Being a salesperson and generating leads is a learned and practiced skill. Target the Right Leads. Pre-call research on your leads is important, but it is not enough. Social CRM.
  • MODERN MARKETING  |  WEDNESDAY, FEBRUARY 20, 2013
    [CRM, Lead Qualification] 3 Ways Interactive Content Can Boost Email Performance
    by contributor | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email. Email remains one of the most effective ways to cultivate, manage, and nurture leads, but on average, even best in class email marketing campaigns see only a 20% open rate and a 5% click through rate.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 18, 2013
    [CRM, Lead Qualification] Sales and Marketing: The technology behind CRM
    Tweet Customer relationship management (CRM) is defined a number of different ways. At the same time, the real engine driving CRM and keeping prospects moving through the sales funnel is technology. The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. However, CRM technology potentially includes multiple pieces including email software and marketing automation (MA) solutions. How does your company handle CRM technology?
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 6, 2012
    [CRM, Lead Qualification] Lead Qualification Best Practices: Sniff: “Inspect What You Expect”
    by Stephanie Yung Every lead a Marketo Sales Development Representative calls into goes through an initial prospecting process, called “the sniff test”. This process happens before an initial call and helps our Sales Development Representatives prepare for a relevant conversation with a lead. Here at Marketo, we believe taking a few extra few minutes to “sniff out a sales lead ” helps facilitate a more relevant conversation. Check your CRM.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 12, 2012
    [CRM, Lead Qualification] Lead Scoring Best Practices
    CRM has become such a massive part of our sales process that those days seem long gone. Regardless of how we denominate it, lead scoring has always been a fundamental concept of sales. As the world moves faster forward, we want to take a step back and highlight the 4 most crucial elements of lead scoring. Regardless of who earns what compensation for influencing a lead, remember always that at the end of the day, no one wins if the sale doesn’t close.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 10, 2012
    [CRM, Lead Qualification] Lead Nurturing 101: Keep in Touch with Your Leads Without Spamming Them
    An effective lead nurturing program will move cold or poorly-rated leads through your funnel. In a lot of cases, leads enter CRM systems with sparsely filled in details or indicators that they aren’t a right fit right now. The concept behind nurturing is to keep all these leads in your system and send them content to entice them to fill out forms that gather qualification information and track engagement with your brand so you can score them properly.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 4, 2012
    [CRM, Lead Qualification] Keep the trash out of your pipeline. Qualify your leads with Sales Intelligence
    But what if the lead we end up trying to reach is far from professional and employable? Organizations that qualify leads purely through cold calls may catch Marcus on the line. Implementing Sales Intelligence into your sales and marketing strategy will keep trash leads like Marcus J. Incorporate elements of Sales Intelligence in your lead qualification to ensure that every lead your sales reps touch is actually worth a phone call.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 2, 2012
    [CRM, Lead Qualification] How to Build a Lead Qualification Team
    Businesses that build and use a Lead Qualification team convert leads at a 40% or higher rate than teams that do not (b2b Lead Agency). Businesses that pass leads to the sales team without any qualification convert as few as 5% of all leads. A lead qualification team is essential to successful sales growth, but growing a lead qualification team can meet corporate resistance, and lead qual reps may encounter a lack of understanding from their peers.
  • MODERN MARKETING  |  MONDAY, SEPTEMBER 17, 2012
    [CRM, Lead Qualification] How Social Selling Changes Everything for Marketing
    by Jesse Noyes | Tweet this Today’s guest post comes from Ralf VonSosen, who currently leads marketing for LinkedIn’s Sales Solutions business. He has been a leader in the world of CRM and Sales Solutions for over 15 years. What was once a linear process of marketing pushing inquiries and leads to sales, now becomes a collaborative and dynamic process where marketing and sales engage at more stages of the traditional marketing and sales funnel.
  • HUBSPOT  |  MONDAY, MAY 28, 2012
    [CRM, Lead Qualification] 6 Tips for Symbiotic Sales & Marketing Lead Management
    To make sure that application goes off without a hitch, let's discuss six tips for managing the lead generation and hand-off process so that both teams can meet their SLA goals. Tip # 1: Focus on Both Lead Quality and Quantity. Only 5%-15% of the names you collect on your website or from your marketing campaigns will be ready to buy from you right away , according to Brian Carroll , author of Lead Generation for the Complex Sale. Tip #2: Nurture Leads That Aren't Sales-Ready.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 18, 2012
    [CRM, Lead Qualification] Lead Nurturing: 9 questions answered on lead qualification, nurturing, and Marketing-Sales alignment
    Tweet A couple of weeks ago, I presented an American Marketing Association webcast , “ The One-Two Punch of Effective Lead Engagement: Accurate Lists and Powerful Content” (a replay of the webcast is posted below). These questions hit on key challenges in lead nurturing today. I hope the answers will help you solve specific challenges in defining qualified leads, nurturing them, and aligning your sales and marketing teams. How to define a lead.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 8, 2012
    [CRM, Lead Qualification] How to Score Your Leads So Sales Works the Hottest Prospects
    The good news about inbound marketing is that it can help you attract high volumes of leads. The challenge then becomes, how do you separate the good, quality leads from the people who are just starting to look around? That’s where lead management , and specifically, lead scoring comes in. With lead scoring, you can attach values to each of your leads based on their professional information and the behavior they’ve exhibited on your website.
  • VIEWPOINT  |  TUESDAY, FEBRUARY 7, 2012
    [CRM, Lead Qualification] Improve Sales Lead Generation via Marketing Analytics Part 2: Two Examples
    In the first article on marketing analytics , I discussed the best-practice processes involved in the review, assessment and continuous enhancement of sales lead generation programs to achieve improved results. Following are two examples of sales lead generation programs on which we combined our marketing analytics expertise with underlying technology. Scores of X+ went to sales, and scores of <X came to PointClear for lead qualification and lead nurturing.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 2, 2012
    [CRM, Lead Qualification] Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps
    When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. It is only by combining the two that organizations can successfully drive sales lead generation performance improvements, and this blog is the introduction to a three-part series focusing on marketing analytics as a critical success factor in delivering the right number of more highly qualified leads.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 12, 2012
    [CRM, Lead Qualification] 8 Ways to Increase Sales
    More personal insights that turn your CRM contacts into people you can relate to and add context around. Just as your company should have a solid lead qualification process to identify new opportunities you should spend the time to disqualify deals. Hone your lead generation effort. Sales people need to understand the art of lead generation is shifting to an online world. How a few shifts in your sales process can have a huge impact on sales revenue.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 13, 2011
    [CRM, Lead Qualification] 5 Ways Sales Intelligence can Increase Revenue
    Sales managers should be constantly on the lookout for ways to solve these business pressures and based on research by the Aberdeen Group, the top performing sales organizations have built strategies that can drive measurable results in building a sales pipeline and increasing the quality of leads. 48% of companies have increased the quality of leads intheir pipelines. Sales Data Sales Intelligence Technology B2B b2b sales CRM customer 2.0
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [CRM, Lead Qualification] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. We know the benefits of content marketing and lead nurturing to encourage prospects and leads to engage with sales people. I write about the lead generation process in detail on the website.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [CRM, Lead Qualification] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. We know the benefits of content marketing and lead nurturing to encourage prospects and leads to engage with sales people. I write about the lead generation process in detail on the website.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 15, 2011
    [CRM, Lead Qualification] The Power Of Mobile To Transform B2B Marketing and Sales
    Now, wouldn’t it be great if this huge wave of innovation could also lead to small (or large, why not) revolutions in the way we, B2B sales and marketing pros, execute our practice? Think about such classic processes as lead generation or lead qualification, sales activity tracking and management, and so forth. appXtrm’s first product is Lead Qualifier , an iPhone app that lets sales persons easily create and share lead qualification summaries.
  • ANNUITAS  |  TUESDAY, AUGUST 23, 2011
    [CRM, Lead Qualification] The Results Are In…And They’re Not Pretty
    61% of the respondents recognize lead leakage as a problem within their organizations. In spite of adopting and implementing technology (Marketing Automation, CRM, etc,) to support connecting with the buyer, neither marketing or sales is getting it right. The impact is lost revenue : Approximately two-thirds of the respondents indicated that lead leakage (i.e., All I Need is Lead Scoring & Nurturing to Improve Engagement with my Buyer. Lead Planning.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 2, 2011
    [CRM, Lead Qualification] The Only Sales Application Recognized in the 2011 Gartner Magic Quadrant
    We are excited that we were included for the second year running to the Gartner Research Magic Quadrant for Social CRM. This is only the second time that Gartner Research has addressed the growing market of Social CRM (sCRM). In the report’s introduction, Gartner analysts mandate measurable benefits of any social CRM vendor included in the Magic Quadrant. list building, lead generation , lead qualification, precall research in prospecting, account research, etc.).&#.
  • MODERN MARKETING  |  MONDAY, AUGUST 1, 2011
    [CRM, Lead Qualification] 3 Lead Management Questions Sales will Ask Marketing
    If so, the days of “the leads suck” conversation is in the past. Now you’re onto “the leads still suck, but please give us more” conversation. A healthy lead management process transcends sales and marketing, resulting in a unified view from inquiry through opportunity to revenue. Even a great lead management process will be questioned. Here are 3 questions sales teams often pose to marketing after implementing a lead management process.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JULY 27, 2011
    [CRM, Lead Qualification] Does Your Company Have a Social Selling Strategy?
    When a prospect is engaged online and sales or lead qualification gets involved there should be an effort to incorporate a social selling strategy that blends common sales process with an online one. Filed under: Sales 2.0 , Sales Intelligence , Social CRM , Social Selling Tagged: B2B , b2b sales , CRM , customer 2.0 , Enterprise 2.0 , Sales 2.0 , Sales Intelligence , sales productivity , social media , social selling , twitter.
  • THE POINT  |  TUESDAY, MAY 31, 2011
    [CRM, Lead Qualification] Is “Please Have a Rep Contact Me” a Good Idea?
    First, think of giving people the option to request contact as a lead qualification device. Using marketing automation, you can override lead scoring and immediately assign those leads to sales, set a task for the assigned rep within your CRM system, and even send email alerts to the rep and to the rep’s manager. A client asks: “On every registration form, we give prospects the option to request contact from a sales rep.
  • ANNUITAS  |  TUESDAY, APRIL 26, 2011
    [CRM, Lead Qualification] Five Myths of Lead Management
    Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. As a leader in lead management process development, our firm has seen a lot of confusion in the market about what constitutes lead management. There is quite a bit of uncertainty on how companies should approach lead management and what it takes to achieve best practices. Remember the initial emergence of CRM solutions?
  • ANNUITAS  |  THURSDAY, MARCH 10, 2011
    [CRM, Lead Qualification] Defining Moments
    Just recently, Gartner stated that “SaaS within the CRM industry could top $4 billion in revenue by 2014. To the contrary, marketing automation is a highly sophisticated set of rules and processes for lead scoring, nurturing and management that move prospects through the various stages of the marketing-sales funnel. He asked: “ What’s the difference between demand generation, lead management and marketing automation?” The end result of demand generation is leads.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 9, 2011
    [CRM, Lead Qualification] My Secret Methods for Turning Marketing Leads into Qualified Sales Leads
    by Jon Miller The Definitive Guide to Sales Lead Qualification and Sales Development. Some of these best practices include common definitions for a qualified lead between marketing and sales; lead scoring to identify suspected quality leads; a strong lead management process to manage the handoffs; and the use of marketing automation to power the whole thing. Marketers live and die by whether their leads turn into opportunities.
  • VIEWPOINT  |  TUESDAY, MARCH 8, 2011
    [CRM, Lead Qualification] The Truth About Leads, Marketing Automation and Strategic Account Management
    I had the good fortune to discuss how SAM and marketing automation intersect with Bob Thompson, CEO of CustomerThink, during a recent interview about my new book, The Truth About Leads. With C-level executives at these firms, correct lead qualification and lead nurturing strategies require proactively engaging and building personal relationships rather than expecting technology to provide sales-ready buyers.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 7, 2011
    [CRM, Lead Qualification] Three Truths Behind Sales and Marketing Alignment
    by Bill Binch To create the best lead generation process, you’ve got to keep sales and marketing on the same page. There is a continuing challenge for marketing to fill the sales lead coffers. But before marketing can bring in the right leads for sales to close, both need to agree on what constitutes a qualified sales lead. Collaborative lead scoring is the basis for effective qualification. Automation speeds up and beefs up lead qualification processes.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 28, 2010
    [CRM, Lead Qualification] How To Focus On Your Marketing Plan
    If you use your CRM system to track marketing activities from inquiry to close, then you know how many opportunities you have created and how much sales pipeline that has generated. Related Posts: 5 Steps to Achieve Lead Generation ROI Whatever Happened To The Business Case Whatever Happened to Marketing Strategy?
  • ANNUITAS  |  WEDNESDAY, OCTOBER 6, 2010
    [CRM, Lead Qualification] What Do You Need for Successful Nurturing?
    Lead nurturing is a hot topic right now. It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. The discussions usually revolve around issues such as how to nurture, the value of nurturing and what kind of content should be used in lead nurturing campaigns. I once worked with a company who wanted to develop a series of lead nurturing campaigns.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 21, 2010
    [CRM, Lead Qualification] What’s Worth More?
    I’ve recently been involved in an ongoing online discussion regarding marketing automation, lead generation, and lead management (including lead nurturing). During the course of this dialogue one of the participants made the following statement: “I guess I would add that neither lead nurturing nor marketing automation solves the core problem that most marketers actually have – getting more new leads. Should it be on lead generation, or lead management?
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