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Enhancement Round-Up Q1 2021

Lead Liaison

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. Click to test our most recently released activations, available now: Sliding Puzzle , Jigsaw Puzzle , Swervy Bird , Rearrange Words , and our premium activation: Waypoints. s robust lead management solutions.

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Social CRM: The Latest Evolution for Managing Customer Relationships

Adobe Experience Cloud Blog

The need to better understand online behaviors to convert leads jump-started the evolution of customer relationship management (CRM). With CRM, organizations benefit from increased operational effectiveness, easier access to data and improved collaboration. Using Outlook to reach prospects and sending data to their CRM.

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DemandBase Adds Real-Time Access to Web Visitor Identities

Customer Experience Matrix

DemandBase built its database by monitoring which IP addresses most often visit its 2,000-plus clients, parsing multiple external IP directories for the owners and geo-locations of the servers at those addresses, and adding attributes from business directories including D&B, Hoovers and JigSaw. ABR is still a bit rough around the edges.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy.

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Genius.com Adds Short URLs to Capture Social Media Replies

Customer Experience Matrix

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. But once that happens, the new Genius feature will let them manage all further interactions with the same tools and processes as leads from any other source.

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Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products. The system can also open a window to LinkedIn to let the sales rep find network contacts of her own.

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True Social Selling

Adobe Experience Cloud Blog

Sales can view a list of all of their leads in their CRM. Sales can sort their leads in their CRM by priority, allowing them to contact leads when they need the most attention. Sales can access Jigsaw, Demandbase, & LinkedIn directly through the tools they are already using.

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