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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. The system also extends beyond sales and marketing functions to include customer forums, Wikis, support tickets, project schedules with tasks assigned to individuals, and coupons.

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An Introduction to Sales Enablement – Webinar Transcription

Lead Liaison

You got to have a CRM. Within Lead Liaison we use a solution from atlasin, it’s called Complements, its kind of a Wiki. You know what you really want is you don’t want to have to use an email address and put that in your BCC field so that it gets stored in your CRM. We want to make sure that email goes into the CRM.