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Litmus in Customer Think: Why Email Content Automation is Good for Business

Litmus

Preference center or CRM data. Content insertion, on the other hand, offers the ability to insert custom text and images based on subscriber data– including age, gender, location, interests, or demographics. It’s also hard to maintain up-to-date content, inventory and product feeds without data integration like a CRM.

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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

At the moment of purchase, information about my transaction is sent to all the ad platforms, the web analytics tool of the e-shop and the CRM of the e-shop. As a result, synthetic impressions are inserted into the customer journey. If the set-up is right, you can for a large part insert these impressions deterministically.

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The Game-Changer: The Power of Personalization in B2B Marketing

Terminus

Today, most businesses have realized that to succeed in the highly competitive B2B landscape, they need to tailor messages, offers, and customer experiences. Personalization: More Than Just a Name Personalization goes beyond simply inserting a recipient’s name in an email. Here are some key tools and strategies: 1.

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6 Ad Tech Trends to Dominate Post-Covid World

readwrite

Dynamic ad insertion and CTV. Dynamic ad insertion (DAI) enables advertisers to swap the creatives and then deliver the ads in linear, live or V OD content. Gathering and nourishing first party data in CRM will help you to leverage unique customer insights that you can act upon with direct to customer (DTC) campaigns.

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Online marketplaces: Friend or foe?

Sana Commerce

Not only that, but they have restrictions on including inserts or other marketing materials; if they do include promotional materials, it’s usually with a focus on their own brand. They want your product, but they want greater transparency with more information, more possibilities and better options. Branded packaging.

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The Secrets to Virtual Selling for Financial Services

Vidyard

If you feel you need a script or template to work from, then try one of these handy sales prospecting templates , where you can insert what you need to stay hyper-personalized. Just use that handy whiteboard to write “Hi [insert name here]!” Showing your client that the video you made is just for them will get you far.

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6 Ad Tech Trends to Dominate Post-Covid World

readwrite

Dynamic ad insertion and CTV. Dynamic ad insertion (DAI) enables advertisers to swap the creatives and then deliver the ads in linear, live or V OD content. Gathering and nourishing first party data in CRM will help you to leverage unique customer insights that you can act upon with direct to customer (DTC) campaigns.