Litmus in Customer Think: Why Email Content Automation is Good for Business
Litmus
SEPTEMBER 19, 2022
Preference center or CRM data. Content insertion, on the other hand, offers the ability to insert custom text and images based on subscriber data– including age, gender, location, interests, or demographics. It’s also hard to maintain up-to-date content, inventory and product feeds without data integration like a CRM.
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