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B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

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« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers.

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31 Marketers Share Their Tips for Aligning with Sales

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We send personalized content to our leads via workflows and e-mails,” says Romy Fuchs of BEE Inbound AG. “We Several respondents reported using marketing automation and CRM tools to score leads automatically. Nurture Leads with Automated Email Sequences. 85% of our respondents use automated email sequences to nurture leads.