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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

The third option is then to rely on Facebook Attribution or what Facebook business manager reports about the performance of FB campaigns. So marketers, at the end of the day, know that the truth is somewhere between DDA click based and FB self-reported results, but the range is still VERY wide.

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The Best Free Call Tracking Software (+Tips for Picking the Right One)

Hubspot

This platform also offers dynamic phone number insertion, which assigns unique phone numbers to pay-per-click ( PPC ) search-engine ad keywords, allowing teams to see which campaigns effectively generate phone call leads. Lastly, the tool’s CRM software integration enables you to keep your data organized in your preferred database.

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Litmus in Customer Think: Why Email Content Automation is Good for Business

Litmus

Key takeaways from McKinsey & Company’s Next in Personalization 2021 Report show that personalization remains a critical ingredient in brand marketing. Preference center or CRM data. It’s also hard to maintain up-to-date content, inventory and product feeds without data integration like a CRM.

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Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote

Martech

Padgett cited a recent McKinsey report that projected genAI will contribute up to $4.4 One company Padgett is familiar with uses AI to build synthetic personas from composite data pulled from various datasets, including survey data and CRM, to learn more about their prospects and why they aren’t converting.

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Personalized Video: Everything You Need to Know

Vidyard

This is achieved by inserting personal elements such as the viewer’s name, email, job title, profile image, company name, logo, etc. The video has points within it that have been designated as fields where personalized elements can be inserted. For most, this doesn’t go beyond the basics (*inserts first name into email greeting*).

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3 Ways to Maximize Your Demand Gen Budget Fast

Metadata

Insert the collective sighs of marketers.]. To do this, pull a closed-won opportunity report from your CRM that dates back for at least two quarters. Then, sort that report by the source to determine where most of your deals are coming from, e.g., Facebook, LinkedIn, etc. That’s how far back you should look.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. 63% of B2B marketers report using a content marketing agency to handle some or all of their marketing program. Focus on the Buyer.