Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation
ScanmarQED
JANUARY 10, 2024
The third option is then to rely on Facebook Attribution or what Facebook business manager reports about the performance of FB campaigns. So marketers, at the end of the day, know that the truth is somewhere between DDA click based and FB self-reported results, but the range is still VERY wide.
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