Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation
ScanmarQED
JANUARY 10, 2024
So marketers, at the end of the day, know that the truth is somewhere between DDA click based and FB self-reported results, but the range is still VERY wide. At the moment of purchase, information about my transaction is sent to all the ad platforms, the web analytics tool of the e-shop and the CRM of the e-shop.
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