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8 Tips for Working with a Smaller Marketing Budget

The Point

Webinars and white papers can be reinvented as infographics, checklists, blog posts, even video. Clean up your CRM database. Crowd-source a “101 Creative Ways that Companies Use [Insert Product Here]” ebook. But rather than investing big bucks on new assets, think about recycling older content with a new spin or angle.

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Salesforce Marketing Cloud Gets an Even Bigger Dose of AI Following 2023 Dreamforce Announcements

ANNUITAS

For example, rather than cutting and pasting or manually typing into third-party prompts, users can simply pick from a prompt menu and get more immediate and — with grounded data from the CRM — potentially more accurate or effective results. It has even adopted the mantra “Data + AI + CRM + Trust” to support the position.

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3 Evergreen Lead Nurturing Strategies for the Manufacturing Industry

SmartBug Media

But what I’m about to dive into in this post isn’t magic—it’s a series of evergreen lead nurturing strategies (automated email campaigns triggered by the activities of a contact in your CRM) that your organization can implement in a fairly short period of time. Let’s chat.). Contact x’s last website visit was more than 30 days ago.

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The Most Important Driver in B2B Sales and No One is Measuring It

xiQ

Insert your own process or steps from marketing automation, ABM program, CRM platform, etc., Downloading a white paper, attending a webinar, or requesting information may or may not indicate intent. Maybe it’s unfair to use BANT, so let’s try using Strategic Selling as a framework. Are they the economic buyer?

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The Most Important Driver in B2B Sales and No One is Measuring It

xiQ

Insert your own process or steps from marketing automation, ABM program, CRM platform, etc., Downloading a white paper, attending a webinar, or requesting information may or may not indicate intent. Maybe it’s unfair to use BANT, so let’s try using Strategic Selling as a framework. Are they the economic buyer?

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How to Craft a Perfect Pre-Meeting Email Template

Hubspot

Offer a link to a video, white paper, or some other quality content relating to your meeting. If you haven’t truly adopted your company’s CRM yet, you need to do so to craft a killer personalized pre-meeting email. Here's the link: [Insert link]. We aim to [witty line about your company brand].". Regards, Meg.

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What is the Marketing Cycle?

Sharpspring

Think infographics, white papers and interactive eBooks as a place to start. Once your lead puts their information in the form, they can (and should) be inserted into an email drip campaign. We recommend using the following: CRM. Take your content up a notch and make it enticing and valuable to visitors. Their challenges.