Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation
ScanmarQED
JANUARY 10, 2024
Triangulation considers Marketing Mix Modeling (MMM), Experiments and Multi Touch Attribution (MTA) as the three corner stones. At the moment of purchase, information about my transaction is sent to all the ad platforms, the web analytics tool of the e-shop and the CRM of the e-shop.
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