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How to Market a Startup, Part 2: Planning, Staffing, and Measuring

Webbiquity

Just as you probably wouldn’t try to drive to an unfamiliar location without using GPS, it’s best not to jump into marketing without a plan. just make sure to choose one that will let your export your data to more professional CRM tools down the road). Here are three key steps. Don’t reinvent the wheel here, though.

Startups 216
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The Ultimate Cheat Sheet for Mastering Mobile Marketing

Hubspot

SMS marketing is another term for text marketing, which uses text messages to reach an audience with messaging related to their business. As with any other campaign, you can and should track and nurture leads that come through mobile campaigns using your existing customer relationship manager (CRM). Don't have a CRM?

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The Ultimate Cheat Sheet for Mastering Mobile Marketing

Hubspot

For example, you can use GPS to let users check in at your establishment (you can even provide a reward for those who do), offer click-to-call functionality, and provide QR codes that lead to a targeted landing page. Integrate mobile campaigns with your CRM. Make terms and conditions clearly visible.

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6 case studies show Big Data is helping decision making

Biznology

It’s a catchy term that’s easy to say and implies major transformation. By leveraging social media data along with transaction data from CRM and Billing systems, T-Mobile USA has been able to “cut customer defections in half in a single quarter.” In less than a decade, Big Data is a multi-billion-dollar industry.