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Rethinking content governance in the era of generative AI

Martech

CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace. This functionality is widely accessible in beta releases, even their free CRM options. That’s changing rapidly.

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6 marketing automation use cases where AI can help with data quality

Martech

For martech leaders, infusing AI into core stack components like CRM and marketing automation platforms (MAPs) will increase accuracy and productivity. And despite easier-to-use tools, training was still an adoption barrier to (proper) data input. Let’s start with the basics — adding a new contact.

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The ethics of AI-powered marketing technology

Martech

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy?

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Artificial Intelligence: A beginner’s guide

Martech

Well-known vendors have been baking AI into their solutions for almost a decade. Another veteran deployer of AI is Pega, using it first to predict next-best actions in its business process management offering, and later in its CRM platform. I can write a hundred rules (algorithms) and train my website to execute them. “If

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How to Have a Successful Marketing Automation Implementation

ANNUITAS

If you know that you are going to be working with custom objects within your customer resource management (CRM), you need to make sure you are implementing your MAP to support custom objects. Perhaps a webinar or data enrichment vendor? Integration with your CRM. Document your Governance Standards. Training and Access.

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HR Software Selection Guide 2022?

TrustRadius Marketing

You may be able to find HR tools with both these capabilities and customer relationship management software ( CRM ) to help you increase your return on investment (ROI). Does the Software Vendor Offer Resources? What is the Reputation of the Software Vendor? An optimistic attitude can make training extremely effective. .

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What is marketing operations and who are MOPs professionals?

Martech

The Maestros are the system administrators who make the marketing trains run. That role involves “people management, as well as having the responsibility for overarching martech strategy and governance — connecting it with overall marketing strategy, set by the CMO at the next layer up,” Brinker wrote.