chiefmartech

JANUARY 25, 2022

Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. A few years ago, I described the above model of four layers of integrations — data, workflow, UI/UX, and governance. The call to better integrate martech is being heard. The good news: this is doable.

Work Management 118

Work Management Long Tail Marketing Marketing Management API 118

chiefmartech

JUNE 12, 2017

Now that we know that the average enterprise uses 91 marketing cloud services — plus many more for collaboration, CRM, cloud storage, and social media — 39 actually seems like a rather conservative number. As always, it was jam-packed with incredible data and insights, and this year it ballooned to 353 pages worth of them.

Enterprise Management 88

Enterprise Management Marketing Management Service Budget Programs 88

Madison Logic

MARCH 23, 2023

Lock up your data! Success or failure in account-based marketing (ABM) hinges on account prioritization. By focusing on high-value accounts you can create personalized experiences that foster long-lasting customer relationships. To do so, you need to know who these accounts are, who the decision-makers are, and what they care about.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

Circle Studio

OCTOBER 4, 2018

In many ways, marketing automation software is a lot like CRM software in that it’s a fantastic technology tool with tremendous power, but it’s only as good as the implementation, process and commitment behind it. So, what should you look for and how do you evaluate potential vendors? billion annually by 2023—up from $11.4

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

TrustRadius Marketing

OCTOBER 21, 2022

You may be able to find HR tools with both these capabilities and customer relationship management software ( CRM ) to help you increase your return on investment (ROI). Does the Software Vendor Offer Resources? What is the Reputation of the Software Vendor? What are Your Team Needs? What does Your Team Prefer?

Enterprise Management 75

Enterprise Management Work Management Marketing Management Budget Programs 75

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 But it’s not entirely dissimilar either, in spirit or tactic. It represents 19.4% of LinkedIn’s total revenue. Actually, yes.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Convert

APRIL 26, 2022

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52