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Customer Experience Matrix
AUGUST 14, 2014
Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.** Some vendors only rank leads while others build multiple models for different purposes. • At least a dozen firms are now following that path.
ANNUITAS
OCTOBER 31, 2023
Over the past few months, the ANNUITAS|research team has been covering and releasing reports on a number of recent AI additions to leading GTM Technology Stack platforms, such as Salesforce Marketing. Customer Data Value Chain: A Customer Data Value Chain seeks to address the major issues facing customer data in a GTM Technology Stack.
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Martech
DECEMBER 28, 2023
We are clearly in the midst of an “AI arms race,” triggered by the release of ChatGPT just over a year ago. In my previous three pieces for MarTech, I focused on the overall trends , data quality and content/campaign governance. To explore this, we’ll walk through a hands-on test with Zapier, one of the leading workflow platforms.
SalesIntel
SEPTEMBER 14, 2023
Without a constant source of high-quality leads and accounts, revenue will dry up. Determining your business’s ideal sales lead database becomes essential, as it directly influences the relevance and accuracy of the B2B data you obtain. How to Invest in the Right Business Lead Database 1.
The Point
SEPTEMBER 6, 2011
When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia. All this presents real challenges for both demand generation and lead management.
Salesforce Marketing Cloud
MAY 23, 2023
Process mining can drive business value in pretty much any industry: banking, finserv, telecommunications, healthcare – you name it. When applied to the front-office customer facing processes, process mining has shown that it can drive millions in cost savings while boosting customer excellence and net promoter score (NPS).
GreenRope
JUNE 28, 2017
When it comes to managing the sales process for complex, high value products and services, opportunities are the best tool in your bag. Opportunities are designed to help you track the entire sales process, including everything you are selling, the value to your company, and forecasting how each salesperson will do. Leads vs Contacts.
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