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Key Focus Areas for Effective ABM

PureB2B

Building your customer relationship management (CRM) database is the next step to making sure you understand your target accounts correctly. Who is the gatekeeper for these decision-makers? Brenda Stoltz of Forbes suggests creating “dynamic, personalized microsites that deliver content that’s of interest to your audience.”.

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Key Focus Areas for Effective ABM

PureB2B

Building your customer relationship management (CRM) database is the next step to making sure you understand your target accounts correctly. Who is the gatekeeper for these decision-makers? Brenda Stoltz of Forbes suggests creating “dynamic, personalized microsites that deliver content that's of interest to your audience.”.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Follow the Lead ( Gatekeeper Cold Calling Sales Social ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Facebook For CRM , Monday, July 19, 2010. Looking for the Method Behind Your Competitors’ Madness , April 5, 2010. Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. July 8, 2010. Optimization.

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6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

Integration of business technologies, including your marketing software , CRM, support system, website, and mobile applications, are crucial to improving the user experience and internal processes (marketing attribution, communication, and sales insights, specifically). Microsites. 4) Integrate critical applications. Case Studies.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

27) Customer Relationship Management (CRM). At the simplest level, CRM software lets you keep track of all the contact information for these customers. Landing pages are the gatekeepers of the conversion path and are what separates a website visitor from becoming a lead. 57) Microsite. Learn more here.).