Why your sales staff isn’t on iPads (and why it should be)

Sales Intelligence View

A new report from Gartner covers the latest advances in sales strategy and some serious stats on B2B adoption of mobile technology, social CRM, and clienteling.

Improve Your B2B Sales Process with Company and Contact Data

Zoominfo

Bypass gatekeepers. Secretaries, administrative assistants, and phone operators are often referred to as gatekeepers in the world of sales. Of course, it’s not impossible to gain access to top sales prospects by first speaking to a gatekeeper.

B2B Marketing Leaders, Can You Brief Your Consultants on Your Buyers?

Cintell

Are you a buyer insights gatekeeper? If your company does actually have buyer data, are you sharing it throughout the organization, or are you a gatekeeper and it is trapped in a powerpoint or pd f somewhere? I recommend a platform like the one our partner, Cintell, offers that takes the pain out of operationalizing buyer personas by integrating them into your marketing tech stack, from CRM syncing to data enrichment to advanced segmentation for strategies like ABM.

What’s up with B2B Marketing in Argentina

Biznology

The problem in those days was getting past the gatekeepers. The two sides need to agree on what is a lead, how to define qualification, and identify the tools needed to operate—from marketing automation, to CRM, to ERP.

[VIDEO] Whiteboard Wednesday: Increase Retention in Sales – with Data (Steve Waters)

DiscoverOrg

They check the CRM. But you’ll have to call through the switchboard, so you’ll get a gatekeeper whose job is to make sure that you’re not going to waste that decision-maker’s time.

8 Roles You Need to Build an Ace ABM Team

bizible

The CMO could be considered the gatekeeper of success. Advanced attribution solutions that are also integrated within the CRM can automatically map leads/contacts to accounts without any huge hassle, custom solution, or manual maintenance. Ready to stack the deck?

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6 Skills Today’s Lead Nurturers Must Have

Sales Engine

Therefore, sales prospecting with content requires a more complex process than it did even five years ago, largely because the buyer has a lot more control and salespeople are no longer the sole gatekeepers to the information they need. Record keeping and CRM knowledge.

6 Skills Today’s Lead Nurturers Must Have

Sales Engine

Record keeping and CRM knowledge. Your prospects are shopping online for solutions, with or without you.

Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If If you’re not sure, just check your bill: Most CRM companies charge by the record.). Business leaders understand that data is the critical heart of growth and expansion.

How Account-Based Marketing Changes the Business Developer’s Role

Modern Marketing

They need to reach out to a whole team of decision makers, influencers and gatekeepers. Some data services provide contact information, which you can import into your customer relationship management (CRM) system.

The Secret to ABM: Balancing Technology with the Human Touch

Engagio

Integrate insight into your CRM profiles or your ABM platform. Fill them in by talking via phone with decision-makers, influencers and gatekeepers at your target organizations.

The Most Untapped Leverage Point For B2B Growth

DiscoverOrg

You probably don’t need me to explain the value of direct dials, but just in case, two words: circumventing gatekeepers. One more benefit: accurate and valuable data integrated into your workflow will drive CRM adoption by the sales team.

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Key Focus Areas for Effective ABM

PureB2B

Building your customer relationship management (CRM) database is the next step to making sure you understand your target accounts correctly. Who is the gatekeeper for these decision-makers?

Appointment Setting Amongst the Journey of Strategic Prospecting

TrueInfluence

Are sales professionals wasting time navigating gatekeepers instead of closing sales? You may update your CRM system or inform your marketing department, so they may place the prospect in a nurturing stream. Make sure your CRM is updated accordingly.

7 Steps to Creating a Successful Account-Based Marketing Strategy

Hatchbuck

One critical tool to have in place when launching an ABM approach is a Customer Relationship Management (CRM) tool. Hatcbuck’s CRM allows you to monitor the activity of your leads on your website in real-time.

Content Marketing Requires the Mindset of a Publisher

Sales Engine

It’s because they used to be the gatekeepers of the information compiled about their subscribers. If fact, the tools we use today in combination with a CRM can get very specific in terms of what readers are interested in, which articles resonated the best, and so on.

3 Sales Tools I Wish I Had When I Was in B2B Sales

Lead Liaison

I’d knock on doors, get cards (or speak to someone if God was smiling on me that day), log them in the CRM, and then call or email back every few days. You don’t have to spend all month wearing down a gatekeeper to get little bits of info on what this company might want.

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Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

In terms of infrastructure, Pardot will eventually work directly from the CRM data objects, rather than maintaining its own synchronized database. Data outside the CRM structure, such as detailed Web behaviors, will remain separate.) The other is that end-users can purchase and deploy apps without involving the traditional gatekeepers in enterprise IT departments. I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. Here are my observations.

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30 Terms Every Sales and Marketing Professional Should Know

PureB2B

Customer Relationship Management (CRM). CRM systems use data from the customer lifecycle to build, improve and maintain relationships with customers. Gatekeeper. The best example of gatekeepers are personal assistants and receptionists.

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Sales and Marketing Ops: The Key to Alignment in a Data-Obsessed World

Leadspace

The good news is that with data so central, it’s never been clearer where the point of alignment between Sales and Marketing lies — with the gatekeepers of that data: Sales and Marketing Operations. Aligning Sales and Marketing has always been a major challenge for B2B companies.

Nurture Bey-ond Email to Accelerate Pipeline

Bound360

Especially when some decision makers, gatekeepers and influencers are unknown? Once the visitor’s company is detected, the company is cross referenced with your CRM or MAP to see if this company has an open opportunity. Ahhhh, the email nurture series.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Dial a phone and make friends with a gatekeeper. You get the usual; drip campaign management, visitor monitoring, lead scoring, CRM integration, plus a unique Webex integration for webinars. Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.

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Tim Hughes on Social Transformation and Selling

FunnelCake

With cold calling, there are gatekeepers, spam filters and ad-blockers. There are no gatekeepers on social.". With cold calling, there are gatekeepers, spam filters and ad-blockers. There are no gatekeepers on social.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Follow the Lead ( Gatekeeper Cold Calling Sales Social ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Facebook For CRM , Monday, July 19, 2010.

8 Ways to Increase Sales

Sales Intelligence View

More personal insights that turn your CRM contacts into people you can relate to and add context around. Don’t focus on the gatekeepers. How a few shifts in your sales process can have a huge impact on sales revenue. I read a great article on Inc.

Sales 101

How to Identify Anonymous Website Visitors (And Convert Them into Actionable Sales Leads)

Leadfeeder

In this case, it’s a good idea for one person to act as a “gatekeeper” who goes through the feed, checks the potential of each lead and makes assignments. Keep It All Coordinated For a company using a client relationship management (CRM) system, it’s easy to integrate Leadfeeder data into just about any solution. But to avoid confusion, it would be a good idea to make sure the language of the CRM is used in Leadfeeder.

20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

These stats certainly grab our attention, especially as Millennials grow into the decision makers and gatekeepers over the next two decades. How to Track Event ROI in Your CRM.

How to Identify Anonymous Website Visitors (And Convert Them into Actionable Sales Leads)

Leadfeeder

In this case, it’s a good idea for one person to act as a “gatekeeper” who goes through the feed, checks the potential of each lead and makes assignments. Keep It All Coordinated For a company using a client relationship management (CRM) system, it’s easy to integrate Leadfeeder data into just about any solution. But to avoid confusion, it would be a good idea to make sure the language of the CRM is used in Leadfeeder.

How to Identify Anonymous Website Visitors (And Convert Them into Actionable Sales Leads)

Leadfeeder

In this case, it’s a good idea for one person to act as a “gatekeeper” who goes through the feed, checks the potential of each lead and makes assignments. Keep It All Coordinated For a company using a client relationship management (CRM) system, it’s easy to integrate Leadfeeder data into just about any solution. But to avoid confusion, it would be a good idea to make sure the language of the CRM is used in Leadfeeder.

Event Lead Management: What You Need To Know Before Your Next Live Event – Webinar Transcription

Lead Liaison

So we’re trying to find our influencers, maybe gatekeepers while we’re out there. If you’re using a CRM like salesforce.com or Microsoft Dynamics, you do wanna make sure that your events software is able to sync up to it. We even have our own complementary CRM.

The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

Customer Relationship Management (CRM). At the simplest level, CRM software lets you keep track of all the contact information for these customers. They are often "guarded" by a gatekeeper. Gatekeeper.

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16 Things People Really Hate About Your Email Marketing

Hubspot

This is where email marketing software that integrates seamlessly with your CRM comes in handy, as the opt-out is immediately processed and recorded in both the contact record and within the email software.

6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

Integration of business technologies, including your marketing software , CRM, support system, website, and mobile applications, are crucial to improving the user experience and internal processes (marketing attribution, communication, and sales insights, specifically).

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

27) Customer Relationship Management (CRM). At the simplest level, CRM software lets you keep track of all the contact information for these customers. Landing pages are the gatekeepers of the conversion path and are what separates a website visitor from becoming a lead.