Zoominfo

AUGUST 26, 2020

These data points (some more crucial than others) are essential for any communication with your prospect: Name – contact and company Title – including department and management level Direct dial phone number – to avoid the switchboard gatekeeper Email – crucial for follow-ups!

Cold Calling 207

Cold Calling Zoominfo Work Management Effectiveness 207

SalesGrape

DECEMBER 3, 2023

Overcoming Challenges and Objections: Tips to Enhance Success in NHS Telemarketing Campaigns NHS telemarketing campaigns often face challenges such as gatekeepers who screen calls or objections related to budget constraints or existing contracts. When speaking to clinicians or GPs, emphasize patient benefits and improved care quality.

Telemarketing 80

Telemarketing Marketing Management Lead Scoring Lead Ranking 80

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

Your primary deal contact connects you with decision-makers Most B2B sales conversations happen with a “gatekeeper” — that initial contact who’s in charge of weeding out product or service options for a higher-up. Alert the account manager about the expedited timeline so they’re ready to help onboard sooner rather than later.

Buy 119

Buy Work Management Buyer Personas Ideal Customer Profiles 119

Zoominfo

AUGUST 26, 2020

These data points (some more crucial than others) are essential for any communication with your prospect: Name – contact and company Title – including department and management level Direct dial phone number – to avoid the switchboard gatekeeper Email – crucial for follow-ups!

Cold Calling 130

Cold Calling Zoominfo Work Management Effectiveness 130

Biznology

AUGUST 8, 2019

The problem in those days was getting past the gatekeepers. The two sides need to agree on what is a lead, how to define qualification, and identify the tools needed to operate—from marketing automation, to CRM, to ERP. Ruth: What has changed since then? Martin: Three things. First, technology. Please explain.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

SalesIntel

FEBRUARY 17, 2023

You need accurate B2B data for effective prospecting, audience segmentation, and CRM ROI. Be Confident in Your B2B Data Purchase You need a good data provider to keep your sales team happy, find your ideal audience, and keep your CRM stocked with valuable data. All data is not created equal. Can you manually trigger updates?

Purchase 52

Purchase Work Management Marketing Management Ideal Customer Profiles 52

Webbiquity

SEPTEMBER 29, 2020

The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others. The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

SalesIntel

JULY 6, 2021

Logging prospects into the CRM. Businesses frequently purchase contact lists for their sales staff to prospect, which they must manually add into their CRM. Given that sales professionals may have hundreds of such contacts each day, they frequently blame CRM usage for lack of sales time. Researching leads. Placing futile calls.

Work Management 52

Work Management Spending Lead Ranking Marketing Management 52

SalesIntel

NOVEMBER 10, 2022

Whether it’s extensive advance notice to prevent auto-renewal or the requirement to delete your CRM data after license cancellation, it may feel like you are left at the mercy of the fine print. . The rest of the information will auto-populate in your CRM through the provider’s enrichment tool. .

Contacts 52

Contacts B2B Best Practices Lead Ranking 52

Hubspot

DECEMBER 23, 2022

We also use it as our CRM, which does exactly what we need it to. Your data is automatically pulled from your customer relationship management system (CRM) or a CSV file. Not only can you integrate your CRM, Apollo also has a Chrome extension that allows you to find contact details of LinkedIn connections. Image Source.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

Hubspot

JULY 11, 2019

This person might oversee CRM performance and engagement across the team, onboard new salespeople, strategize on process improvements, and coordinate team and executive meetings. Experience working with a CRM, excellent organizational and communication skills, and customer or sales experience will all be preferred or required qualifications.

Allocation 75

Allocation Work Management Forecasting Marketing Management 75

Zoominfo

OCTOBER 21, 2021

And just like an ICP can be segmented into various cohorts, go-to-market teams should understand how to engage various stakeholders, influencers, decision makers and – gasp – gatekeepers involved in the purchasing process. Customer Relationship Management (CRM) Adoption rates of CRMs since the turn of the century have skyrocketed.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Webbiquity

MAY 4, 2021

From there, sure, it’s a natural extension to build an influencer CRM, royalty accounting and payments so that influencers can get paid on time, and campaign reporting. The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems. So how can we be the leader in influencer discovery?

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

SmartBug Media

JUNE 25, 2020

No one person or department should be the gatekeeper of your battlecards. Typically, the best option is within your CRM where salespeople take notes and update lead records. Bring in 7 new customers per quarter from a specific vertical. Lose 15% fewer deals to a specific competitor. Collect details.

Template 103

Template Case Studies Case Study Stats 103

Engagio

NOVEMBER 14, 2023

Instead, they are the result of a consensus among a buying group comprising diverse roles — decision-makers, influencers, gatekeepers, and end-users — each with a unique contribution to the final decision. This evolution stems from the realization that B2B buying decisions are seldom made by lone individuals or entire accounts.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

PureB2B

JUNE 23, 2022

Avoid the temptation to gatekeep key resources. Keeping your CRM 100% up to date can help with this, ensuring your sales team and customer service reps have current and relevant customer information immediately at hand, enabling them to easily reference attributes unique to the customer in conversation.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

SalesIntel

JANUARY 9, 2023

For instance, if you are using Salesforce as a CRM and your data platform is not integrated with Salesforce, you will have to first export the data you want, adjust all the headings in the spreadsheet to match your Salesforce naming conventions, and then upload carefully without creating duplicates. Can you manually trigger updates?

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 52

SalesIntel

AUGUST 11, 2021

Now back to reality – Mr.Smith is your potential customer and looking for a CRM. And this is where enriching your CRM data becomes crucial. As a result, figuring out how to avoid calling switchboards and gatekeepers should be a top focus for any outbound team. His company is too small to use your product.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Hinge Marketing

NOVEMBER 25, 2019

After the call I described at the beginning of this post, we looked at our CRM system and learned that multiple people in their organization had been following our firm. We hadn’t cunningly snuck past their gatekeepers. Today’s executives operate in an ecosystem where important new insights and options can come from many directions.

Work Management 119

Work Management Marketing Management Planning Advertising Agencies 119

Sword and the Script | B2B

JUNE 15, 2021

It’s great for that purpose, but it also motivates AEs to be gatekeepers and guard access. If you can’t sit on support calls, try to get access to the CRM or support email accounts. AEs manage the relationship, but they also have an individual goal for retention, cross-selling and upselling.

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

PureB2B

JANUARY 14, 2019

Building your customer relationship management (CRM) database is the next step to making sure you understand your target accounts correctly. Who is the gatekeeper for these decision-makers? Products sold. Customers served. Stage in the sales cycle. Target audience research. It’s now time to dig a little deeper. Engagement strategies.

Account Based Marketing 72

Account Based Marketing ABM Lead Ranking Effectiveness 72

SalesIntel

JANUARY 10, 2024

For instance, if you are using Salesforce as a CRM and your data platform is not integrated with Salesforce, you will have to first export the data you want, adjust all the headings in the spreadsheet to match your Salesforce naming conventions, and then upload carefully without creating duplicates. Can you manually trigger updates?

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

Directive Agency

FEBRUARY 4, 2022

Hubspot also has a CRM feature that is similar to SFDC, so it’s unique in this group in terms of that feature set. This is usually where the big gatekeeping happens. They have loads of free courses that teach you everything from the Marketing Automation side of Hubspot to the CRM side of Hubspot. You can find that at [link].

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

PureB2B

JANUARY 14, 2019

Building your customer relationship management (CRM) database is the next step to making sure you understand your target accounts correctly. Who is the gatekeeper for these decision-makers? They often include: Location Company size Number of employees Products sold Customers served Revenue Stage in the sales cycle.

Account Based Marketing 62

Account Based Marketing ABM Lead Ranking Effectiveness 62

Outreach

JUNE 10, 2021

Step 2: If you haven’t already, invest resources into cleaning up your CRM to scrub accounts for things like billing country, use case, etc. So how can you determine if sales development reps are working their BOBs? Step 1: Determine if accounts and prospects are in active status.

Burn Rate 59

Burn Rate Outreach Sales Qualified Leads Tips 59

Engagio

JUNE 10, 2019

Integrate insight into your CRM profiles or your ABM platform. Fill them in by talking via phone with decision-makers, influencers and gatekeepers at your target organizations. Spin up an Insight Base using a web collaboration tool or intranet. Issue regular update reports highlighting new insights or developments.

Account Based Marketing 75

Account Based Marketing ABM Ideal Customer Profiles Marketing Automation Services 75

Lead Liaison

MAY 23, 2017

I’d knock on doors, get cards (or speak to someone if God was smiling on me that day), log them in the CRM, and then call or email back every few days. You don’t have to spend all month wearing down a gatekeeper to get little bits of info on what this company might want. Not so lucky I got their voicemail. Buying Signals.

B2B Sales 66

B2B Sales Top of Funnel Marketing Automation Services Lead Liaison 66

Bound360

MARCH 30, 2017

Especially when some decision makers, gatekeepers and influencers are unknown? Once the visitor’s company is detected, the company is cross referenced with your CRM or MAP to see if this company has an open opportunity. So how can marketing further support the sales process to create a faster buyer’s journey?

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Cross-Selling MQL 40

Sales Engine

OCTOBER 16, 2015

It’s because they used to be the gatekeepers of the information compiled about their subscribers. If fact, the tools we use today in combination with a CRM can get very specific in terms of what readers are interested in, which articles resonated the best, and so on. Magazine business models have always been about their database.

Content Marketing 120

Content Marketing Lead Ranking Content Marketing & Strategy 120

TrustRadius Marketing

OCTOBER 21, 2022

You may be able to find HR tools with both these capabilities and customer relationship management software ( CRM ) to help you increase your return on investment (ROI). If you cannot afford it that’s fine, but definitely take the time to find a service that doesn’t gatekeeper these offerings as much. Support for Growth.

Enterprise Management 75

Enterprise Management Work Management Marketing Management Budget Programs 75

Hubspot

AUGUST 21, 2023

Once a rep asks for my help, I ask for something in return: The website URL, the LinkedIn profile of the person and company I'm speaking with, and their HubSpot CRM record. Gatekeepers are more likely to pass along "Dan Tyre, Director of Sales at HubSpot" than "[Name], sales rep at HubSpot."

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

Zoominfo

JANUARY 29, 2018

These stats certainly grab our attention, especially as Millennials grow into the decision makers and gatekeepers over the next two decades. How to Track Event ROI in Your CRM. According to Pew Research, Millennials officially compose the largest U.S. age demographic at 75.4 Continue reading.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Hubspot

OCTOBER 5, 2017

CRM (customer relationship management): Software that allows companies to keep track of their potential and existing customers at whichever stage they may assume in the sales cycle. Gatekeeper: Person in charge of communicating or preventing information from reaching a decision-maker; for example, receptionists or personal assistants.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

NuSpark Consulting

JUNE 8, 2013

Dial a phone and make friends with a gatekeeper. You get the usual; drip campaign management, visitor monitoring, lead scoring, CRM integration, plus a unique Webex integration for webinars. On the shelf were multiple SRDS books; each one the size of a phone book. Need a radio station in Miami?- look it up. Need to find a prospect?

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

EveryoneSocial

DECEMBER 17, 2020

While my team and I might be the marketing owners and gatekeepers, it’s cool to share what we are working on with everyone. This is a combo of consistently interesting content and using the “engage” feature to drive more visibility. . Not too shabby, right? Transparency about what our marketing team is up to.

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98

Zoominfo

MAY 21, 2020

If you don’t have their direct-dial phone number, you could plan to spend a lot of time negotiating with admins and other gatekeepers , or pressing buttons to navigate the phone tree. Or you could send them a clever BASHO email. Finally, after three attempts, he got a response!

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Zoominfo

NOVEMBER 9, 2020

Gone are the days when the salesperson can act as a gatekeeper of information, forcing the buyer to have to meet with them throughout the information-gathering stage. Customer Relationship Management (CRM). Adoption rates of CRMs since the turn of the century have skyrocketed. Prospects have access to more information than ever.

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246