Remove frequency words
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8 key tips for marketing to existing B2B customers

Tomorrow People

For example, ‘changing the wording of my newsletter’s CTA from X to Y will reduce confusion and improve the number of webinar sign-ups’ is a sound research hypothesis. Use data from your CRM platform (such as Hubspot) to help you determine which segment a certain customer falls under. How to get started.

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How to Maximize Customer Lifetime Value in Digital Marketing

seo.co

In other words, CLV looks beyond how much a customer spends in one transaction (or even how much they spend over the course of a year) and instead focuses on the total amount of money they’ll bring in over their lifetime. Here’s the basic CLV formula: CLV = [Avg Order Value] x [Avg Purchase Frequency] x [Avg Customer Lifetime].

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Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

I hate the word “intuitive.” I cringed a couple years ago when I saw a review that called us the “khaki pants” of CRM software - very functional, but not especially sexy. Our company, GreenRope, combines CRM, marketing automation, customer service, and a lot more into one platform. By Lars Helgeson.

article thumbnail

Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

I hate the word “intuitive.” I cringed a couple years ago when I saw a review that called us the “khaki pants” of CRM software - very functional, but not especially sexy. Our company, GreenRope, combines CRM, marketing automation, customer service, and a lot more into one platform. By Lars Helgeson.

article thumbnail

Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

I hate the word “intuitive.” I cringed a couple years ago when I saw a review that called us the “khaki pants” of CRM software - very functional, but not especially sexy. Our company, GreenRope, combines CRM, marketing automation, customer service, and a lot more into one platform. By Lars Helgeson.

article thumbnail

Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

I hate the word “intuitive.” I cringed a couple years ago when I saw a review that called us the “khaki pants” of CRM software - very functional, but not especially sexy. Our company, GreenRope, combines CRM, marketing automation, customer service, and a lot more into one platform. By Lars Helgeson.

article thumbnail

Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

I hate the word “intuitive.” I cringed a couple years ago when I saw a review that called us the “khaki pants” of CRM software - very functional, but not especially sexy. Our company, GreenRope, combines CRM, marketing automation, customer service, and a lot more into one platform. By Lars Helgeson.