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Why Unifying Sales and Marketing is a Better Approach for SMBs

ClickDimensions

Rethinking Leads Redefine leads as interested contacts in your CRM and focus on nurturing these contacts to turn them into opportunities. Emphasizing Multi-Contact Opportunities Identify the members of the buying group early to enable targeted marketing initiatives that lead to better success.

SMB 52
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Why Simple Account-Based Sales and Marketing is a Better Approach for SMBs

ClickDimensions

Rethinking Leads Redefine leads as interested contacts in your CRM and focus on nurturing these contacts to turn them into opportunities. Emphasizing Multi-Contact Opportunities Identify the members of the buying group early to enable targeted marketing initiatives that lead to better success.

SMB 52
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Is Predictive Marketing Now Mainstream?

Kabbage

This was originally published on Medium. In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. Growing share of wallet with existing customer. Re-engaging prospects who did not buy before.

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Salesfusion Leaps into the World of Dynamics CRM

SugarCRM

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. Guest Blogger Sales CRM Techie Stuff' [one_half_last valign="middle"].

CRM 50
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Top 10 marketing automation tools every marketer must have

ClickZ

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Key Features: Users can easily edit, format and publish content and modify design.

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Is Predictive Marketing Now Mainstream?

Kabbage

This was originally published on Medium. In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. Growing share of wallet with existing customer. Re-engaging prospects who did not buy before.

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Mastering B2B Marketing Automation: A Definitive Guide to Skyrocketing Your Business Growth

SmarkLabs

Act-On : Offering a robust marketing automation platform with a user-friendly interface, Act-On is great for small and medium businesses. ActiveCampaign : Combining email marketing, marketing automation, sales automation, and CRM categories, ActiveCampaign provides small businesses a platform for managing and growing their customer base.